Senior Digital Strategist

District of Columbia, USA (Hybrid)

$68K/yr – $79K/yrSenior Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Own and guide client digital marketing campaigns from strategy through execution, including relationship management, day-to-day operations, and advisory work on emerging digital trends.

Own client relationships and campaign delivery
Develop tailored digital strategies aligned with client goals
Oversee execution, optimization, and emerging opportunities

Job Description

Responsibilities

Managing internal and client relationships for digital marketing campaigns
Customizing digital and social media strategies to use the best tactics based on client business goals
Analyzing emerging and ongoing social and digital conversations, and strategically advising clients on emerging digital strategies and future campaigns
Running day-to-day operations of digital and social media campaigns, including community management, creative execution, and social advertising

Requirements

2-4 years of communications, digital, or political experience
Strong attention to detail, with the ability to handle multiple projects simultaneously
Familiarity with the professional use of digital media channels
Strong professional working knowledge of Facebook, Twitter, LinkedIn, YouTube, Pinterest, Wordpress, SEO, etc
Problem-solving and creativity skills in the context of the Internet, its online tools and potential media that can be reached via the web
Familiarity with digital advocacy tools such as Every Action, Nationbuilder, Phone2Action, or Action Network
Working knowledge of email tools such as Iterable, MailChimp, Every Action, Constant Contact, Salesforce Marketing Cloud, etc
Excellent leadership, organizational, time management, multi-tasking and problem-solving skills
Excellent written and verbal communication skills
Experience managing the creative process - including writing and design - for paid advertising, social media, video production, email marketing, or email fundraising

Benefits

Competitive compensation and benefits

Rational 360

The Rational Way: All in PartnersRational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.The Rational Approach: Integrated CampaignsWe create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.The Rational Difference: Connected Where it Matters.Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.Visit us on Twitter: @Rational360

Washington, District of Columbia, USA

131 employees (34 in marketing)

www.rational360.com