Senior Digital Media Planner

Lanham, MD (Remote)

$90K/yr – $105K/yrSenior Level8+ years expFull time

Posted 9 days ago

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Job Summary

Own the end-to-end design and execution of multi-channel digital media strategies for nonprofit clients, leading planning, client communications, data analysis, and continuous optimization across programmatic, search, and social channels.

  • Lead cross-functional teams to deliver on client goals and drive revenue growth.
  • Own reporting, performance analysis, and proactive recommendations for campaign optimization.

Job Description

Responsibilities

  • Work with internal (sister agencies and strategy team) and external clients to develop strategic plans and projections for existing and incoming clients.
  • Meet with clients on a regular basis to present results, discuss strategy and plan for future campaigns.
  • Effectively communicate with programmatic, search and social buyers to ensure campaigns are executed according to client parameters and approved strategy.
  • Plan digital campaigns–including research, strategy, analysis, and ongoing optimizations.
  • Collaborate with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients’ goals.
  • Prepare and maintain media budgets and projections for internal teams and client.
  • Ensure timely and accurate delivery of multichannel plans and reports.
  • Analyze and interpret campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations.
  • Stay up to date on new technologies to help identify value-driven ideas for clients.
  • Continuously learn skills necessary for personal and team growth.

Requirements

  • 8+ years of experience developing and managing digital media campaigns, including at least two years of experience as a senior member of a digital team.
  • Bachelor’s degree or equivalent; degree in marketing or communications preferred but not required.
  • Wide and deep understanding of programmatic media, search and paid social landscape, with ability to recommend appropriate tactics within each to generate donor file and revenue growth.
  • A proactive self-starter who works towards an efficient, highly productive, steadfast department that executes upon all inputs from other Moore Digital teams, other Moore companies and clients.
  • Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue an absolute must.
  • Proficiency with Google Analytics, Google AdWords, Bing Ads, Facebook, and programmatic display platforms preferred.
  • Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred. Some knowledge and experience with CMS a plus.
  • Leadership and people management experience and proficiency; customer-service oriented attitude.
  • Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
  • Attention to detail and strong organizational skills.

Benefits

  • Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
  • Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
  • To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge pursue your other passions and be with the people you care about.
  • Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for customers through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with customers across education, association, political and commercial sectors. Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Founded in 2011
Lanham, Maryland, USA
1.4K employees (337 in marketing)

Traffic Signals

Monthly Visitors
22.5K
Traffic Source Mix
Search
37%
Direct
51.9%
Referral
6.5%
Social
3%
Paid
1.5%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
227 (16% of company)
Median Career Experience
2 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
10

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