Responsibilities

• Programmatic Advertising: Plan, set up, and manage programmatic advertising campaigns.
• Analyze campaign performance, optimize for better ROI, and provide regular reports with actionable insights.
• Stay current with industry trends and emerging technologies to recommend helpful solutions for current and future campaigns
• Social Media Marketing: Develop and execute social media campaigns across platforms such as Meta, LinkedIn, Snapchat and TikTok.
• Optimize ad targeting, bidding strategies, and budget allocation to maximize campaign performance and ROI across social platforms.
• Analyze social media performance metrics and provide reports on campaign effectiveness and engagement.
• Search Engine Marketing (SEM): Create, manage, and optimize paid search campaigns on Google Ads, and other search engines as needed.
• Conduct keyword research, develop ad copy, and manage bidding strategies to maximize campaign performance.
• Analyze and report on SEM performance metrics.
• Campaign Strategy and Execution: Collaborate with internal teams to develop and implement digital marketing strategies aligned with overall client objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 6+ years of experience in digital marketing with a focus on programmatic advertising, social media, and search engine marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Trade Desk, Google Analytics).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent written and verbal communication skills.
• Experience with A/B testing, conversion rate optimization, and other performance enhancement techniques.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred

• Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing certifications.
• Experience with the programmatic platform TheTradeDesk, DV360, StackAdapt or AdRoll.
• Experience with sing project management software.

Benefits

• Medical, Dental, and Vision Insurance (employee 100% covered)
• 401(k) Options & Match
• Remote Work & Hybrid Work Options
• Paid Time Off
• Personal Scheduling Flexibility
• Bonuses & Performance-Based Incentives