Senior Digital Marketing & Technology Specialist

Jeffersonville, IN (On-site)

$55K/yr – $90K/yrSenior Level5+ years expFull time

Posted 13 days ago

Job Summary

Own and drive the organization’s SEO and paid media initiatives, overseeing keyword research, on-page and local SEO, site optimization, tracking, and cross-team collaboration to accelerate performance across markets.

Own SEO strategy across service lines and markets
Guide blog strategy with Creative Marketing Strategist
Manage paid media campaigns and analytics

Job Description

Responsibilities

Own and lead the company’s SEO strategy across all service lines and markets
Conduct keyword research, competitive analysis, and content gap analysis
Monitor rankings, traffic, and performance trends using tools (e.g., SEMrush, Google Search Console)
Optimize on-page and technical SEO (site structure, metadata, schema, page speed, indexing)
Partner with Creative Marketing Strategist to guide blog strategy, ensuring content aligns with SEO goals
Identify and implement local SEO strategies, including service area optimization
Manage and maintain company websites across platforms (WordPress, Webflow, etc.)
Build and optimize landing pages for campaigns, ensuring conversion best practices
Improve website performance including speed, UX, mobile responsiveness, and conversion rates
Implement tracking scripts, pixels, and tagging across all digital properties

Requirements

5+ years of experience in digital marketing, marketing technology, or similar role
Strong experience in SEO (technical, on-page, and local SEO)
Proven experience managing paid media campaigns (Google Ads, PPC, LSA)
Experience with website platforms such as WordPress and/or Webflow
Strong analytical skills with experience in reporting tools (Looker Studio preferred)
Experience with conversion tracking, tagging, and analytics platforms
Working knowledge of APIs, data integrations, and marketing systems
Coding experience (HTML, CSS, JavaScript required; additional languages a plus)
Ability to manage multiple projects and priorities in a fast-paced environment

Preferred

Strong front-end web development and technical troubleshooting experience, with the ability to implement and maintain marketing-related website functionality, tracking, integrations and landing pages.
Experience in home services or multi-location businesses
Familiarity with tools such as SEMrush, Google Search Console, Google Tag Manager
Experience with CRM and marketing automation platforms (ActiveCampaign, HubSpot, etc.)
Understanding of attribution modeling and lead tracking systems