Responsibilities

• The Social Media Senior Lead will play a critical role in shaping and advancing ZS’s organic social media presence. This role is responsible for building the editorial plan, leading execution, and coaching a small team of social media talent to deliver high quality, consistent, and effective social storytelling.
• Lead social media editorial planning
• Partner with Marketing & Communications leadership to set goals, priorities, and success measures. This includes improving brand positioning, growing demand, and attracting talent
• Drive the alignment of social promotions to GTM priorities/themes and audience strategies, ensuring content is relevant, timely and engaging
• Own the organic social channel strategy, defining the role of each channel, content mix, and publishing approach as it evolves over time and in alignment with LLM strategies
• Create, review and refine high quality social copy and creative to ensure it is engaging, clear, credible, on brand and in alignment with social media best practices
• Manage and coach a small group of social media team members to ensure their work aligns with the strategy and goals set forth
• Be the ‘go-to’ expert on organic social, working hand-in-hand with marcomm SMEs to plan and execute an effective social strategy in alignment with broader campaign goals
• Work closely with design and content and teams elevate our organic social media presence. Align organic social with other channel strategies, including paid social and media
• Monitor engagement on the platform, responding to posts in alignment with corporate brand and working in close collaboration with our communications team on any necessary escalations
• Help establish repeatable processes, playbooks, and standards for social media execution that are shared and used across the team
• Oversee community management, including building increased business followers, monitoring comments, mentions, and messages

Requirements

• 10+ years of marketing experience with at least 7 years in B2B social media
• Demonstrated success owning social media strategy, planning & execution
• Experience coaching or informally leading other team members
• Excellent writing and editing skills, with the ability to simplify complex ideas, drive engagement and build demand for ZS
• Strong understanding and experience working on social platforms for professional audiences
• Sound judgment around brand voice, risk, and reputation
• Recognized for applying emerging social media practices in practical, results‑driven ways
• Proven experience using social media management and analytics tools
• Collaborative and comfortable working in a matrixed, global organization
• Organized, proactive, and able to manage multiple priorities
• Ability to flex schedule to work early morning hours to collaborate with team in India.

Benefits

• Perks & Benefits: At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development.
• We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week.
• Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority.