Responsibilities

• Serve as a subject matter expert (SME) in Google Analytics (GA4), including implementation, configuration, troubleshooting, and reporting.
• Analyze digital performance across key metrics such as traffic, engagement, lead generation, conversion rates, and policy acquisition journeys.
• Collaborate with business partners in the development and delivery of key performance analysis and reporting.
• Own and optimize the measurement framework for Amfam.com, ensuring accurate tracking of user behavior, conversion funnels, and marketing performance.
• Ensure analysis and reporting accuracy and integrity and explain performance drivers and provide insights into performance trends.
• Collaborate cross-functionally with marketing, product, IT, data engineering, and leadership teams to communicate performance.
• Develop, test, and deploy automated reporting solutions and automated decision analytics to replace manual business processes.
• You may be requested to complete other assignments or participate in projects based upon skills, achievements, or experience.

Requirements

• Minimum 10 days per month in hybrid role from Madison, WI or Boston, MA
• Proven experience managing web analytics platforms (e.g., Google Analytics, Content Square, Adobe Analytics), including implementation, configuration, and troubleshooting.
• Demonstrated ability to audit, validate, and maintain data integrity across multiple analytics tools and digital properties.
• Previous experience using web and digital analytics to evaluate online sales performance and inform revenue-driving optimization
• Excellent communication and collaboration skills to work effectively with cross-functional teams, including IT, marketing, and product management.
• Tableau experience
• Travel requirements up to 10%.

Preferred

Benefits

• We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health.
• We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees).
• In addition, our student loan repayment program and paid-family leave are available to support our employees and their families.
• Interns and contingent workers are not eligible for American Family Insurance Group benefits.