Responsibilities

• Plan, execute, and optimize digital marketing campaigns across search, social, display, email, SMS, and emerging digital channels.
• Partner with the Digital Marketing Director to support digital strategy and performance across multiple brands.
• Manage lead generation initiatives and marketing funnels that drive memberships, ticket sales, leasing activity, reservations, and customer engagement.
• Monitor, analyze, and report on campaign performance, lead quality, conversion metrics, customer acquisition costs, and ROI.
• Support website management, content updates, UX improvements, landing page creation, and conversion optimization.
• Manage email marketing, marketing automation, CRM campaigns, and customer journey initiatives.
• Conduct competitive research, market analysis, audience research, and customer insight projects.
• Support SEO, local search optimization, reputation management, review platforms, and AI search visibility initiatives.
• Leverage AI-powered tools and emerging marketing technologies to accelerate research, campaign development, reporting, content creation, workflow automation, and overall marketing effectiveness while maintaining brand quality and governance.
• Evaluate and recommend new digital marketing technologies and AI solutions.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 5+ years of experience in digital marketing, demand generation, CRM, performance marketing, or related disciplines.
• Proven experience managing and optimizing digital marketing campaigns across paid search, paid social, display, email, SMS, and customer acquisition channels.
• Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Looker Studio, and related reporting platforms.
• Experience with CRM and marketing automation platforms, including customer segmentation, lead nurturing, and lifecycle marketing campaigns.
• Experience managing websites, landing pages, conversion optimization initiatives, and digital user experiences.
• Familiarity with SEO, local search optimization, reputation management platforms, and emerging AI search platforms.
• Demonstrated AI fluency, including the use of Microsoft Copilot, ChatGPT, Gemini, Canva AI, and other emerging marketing technologies.
• Strong analytical, problem-solving, and project management skills.
• Excellent written, verbal, and presentation skills.

Preferred

• Experience supporting multi-location consumer-facing brands in hospitality, fitness, entertainment, retail, real estate, or related industries is preferred.

Benefits

• Annual incentive bonus eligibility.
• PTO.
• Full benefits package.
• 401K with dollar for dollar match up to 4%.