Responsibilities

• Plan and execute paid media strategy across social, search, display, and email to drive client and HCP acquisition and engagement, using AI-assisted workflows when possible.
• Deliver clear, consistent reporting on OKRs and campaign performance to marketing leadership, calling out the metrics and trends.
• Build and maintain dashboards that track campaign performance against goals, turning the data into specific recommendations for what to change.
• Lead corporate website strategy, including SEO and AEO optimization, working with the content associate and design team to keep sites current, on brand, and easy to use.
• Own the marketing CRM database, expanding and maintaining it with accurate segmentation that supports targeted campaigns and better conversion rates.
• Document and maintain marketing workflows.

Requirements

• 5–7 years of digital marketing experience, bonus if specialized in B2B client acquisition, with a track record of multi-channel campaign optimization (paid social, search, display, email)
• Ability to deeply analyze dashboard data to draw clear recommendations for future campaign segmentation, sequencing to improve key KPIs
• Understanding of strategy and implementation process for SEO/AEO on a B2B website
• Experience owning or maintaining a CRM database, including audience segmentation
• Innovative, comfortable testing ideas and iterating based on results
• Highly organized with attention to detail, and productive in a remote-first, fast-paced environment
• [BONUS] Experience in health education or health tech

Preferred

• [BONUS] Experience in health education or health tech

Benefits

• A high-impact role with real ownership and visibility across the company
• Direct partnership with marketing leadership in a mission-driven environment
• Flexibility to work from anywhere, with an EST time zone preference
• Room to stretch into new areas and help shape Medlive's B2B marketing strategy