Responsibilities

• Full-Funnel Execution: Design end-to-end CRM journeys, including complex automated flows (Welcome, Abandoned Cart, Re-engagement) and high-volume broadcast campaigns.
• Conversion-Centric Design: Prioritize click-through rates and conversions over aesthetic fluff. You’ll use data from the CRM team to iterate on layouts, CTA placements, and messaging.
• A/B Testing & Optimization: Work within a rigorous testing framework to design variants for subject lines, hero imagery, and layout structures to build a documented "playbook" of what works for each brand.
• Technical Excellence: Build with an expert understanding of email rendering, dark mode optimization, accessibility, and the specific constraints of enterprise-level ESPs.
• Agile Production: Utilize Figma, Adobe Creative Suite, and agile tools like Canva to maintain a high-velocity output without sacrificing quality.
• AI Integration: Leverage Generative AI (Firefly, Gemini, and node-based AI) to personalize content at scale, enhance imagery, and accelerate production workflows.

Requirements

• Experience: 5+ years of digital design experience, with a heavy focus on CRM, Email, and Lifecycle marketing.
• ESP Literacy: Deep familiarity with the technical requirements of platforms like Klaviyo, Salesforce Marketing Cloud, or similar enterprise ESPs.
• Design Toolkit: Mastery of Figma and Adobe Creative Suite .
• High proficiency in Klaviyo for rapid-turn assets and collaborative templates.
• Gen AI Mastery: Demonstrated ability to use Generative AI (Firefly, Gemini, and node-based workflows) to optimize workflows and enhance creative output.
• Mobile-First Expertise: Expert-level knowledge of responsive design, email-safe fonts, and mobile-first hierarchies.
• Data Fluency: Ability to look at a campaign report and translate "low CTR" into a visual solution.
• Portfolio: Must include case studies highlighting full-funnel email campaigns and evidence of how you used testing data to improve performance.
• Note to Applicants: Please include a link to your portfolio. We are specifically looking for "Before/After" examples of how your design iterations moved the needle on key metrics like Open Rates or CTRs.