Own AI assisted content development and scalable creative workflows across marketing, turning AI tools into repeatable processes, asset libraries, and brand‑safe outputs.

• Growth Infrastructure: Serve as the department's subject matter expert for AI-assisted content development and workflow optimization, identifying opportunities to improve efficiency, scalability, content quality, and creative output across marketing initiatives.
• Technology & Ops: Maintain a strong understanding of the technical environments, software platforms, and computing resources that support AI-assisted creative workflows, content production, and workflow automation initiatives.
• Tooling & Evaluation: Evaluate, test, implement, and optimize emerging AI technologies, automation tools, and creative platforms that support content creation, website management, CRM communications, product marketing, and sales enablement efforts.
• Standards & Templates: Develop and maintain repeatable workflows, standards, prompts, templates, and best practices that enable the Marketing team to effectively leverage AI-assisted tools while maintaining brand consistency, quality, compliance, and operational efficiency.
• Process Optimization: Analyze and optimize creative, content, asset management, website, and CRM workflows, recommending process improvements that increase efficiency, scalability, asset accessibility, content reuse, and overall team productivity.
• Creative Production: Utilize AI-assisted tools to support ideation, copywriting, scripting, storyboarding, visual development, editing, content versioning, and other creative production activities while ensuring all outputs are accurate, brand-aligned, and ready for internal or external use.
• Emerging Tech & Applications: Evaluate emerging AI, creative technology, and workflow solutions and recommend practical applications for Yokohama’s marketing needs.
• Content Confidentiality & Compliance: Handle confidential product, marketing, campaign, and pre-launch information responsibly while ensuring all content and creative assets comply with company policies and brand standards.
• Brand Alignment: Ensure all product, campaign, and pre-launch content maintains accuracy, confidentiality, technical integrity, and alignment with Yokohama's brand standards and visual identity guidelines.
• Cross‑Functional Collaboration: Partner with Marketing, Product Marketing, Digital Marketing, and other internal stakeholders to identify content needs, improve creative processes, and support the development of scalable content solutions.
• Project & Asset Management: Independently manage content and creative projects from concept through final delivery, including planning, production, editing, approvals, implementation, and archival.