Responsibilities

• Digital Strategy & Platform Management: Own all digital platforms including websites, digital ads, and social media channels
• Digital Strategy & Platform Management: Lead the implementation of digital content strategy, ensuring cohesive brand storytelling across all platforms
• Digital Strategy & Platform Management: Oversee digital campaign development, execution, and optimization to drive brand awareness and lead generation
• Growth Initiatives: Identify and evaluate new marketing opportunities and emerging digital channels to drive audience growth and conversion
• Growth Initiatives: Develop and execute growth strategies that accelerate brand visibility, engagement, and lead generation
• Growth Initiatives: Plan, test, and optimize multi-channel growth campaigns (paid, organic, referral, email, and partnerships)
• Growth Initiatives: Partner with integrated marketing and sales teams to ensure alignment across the full lead journey—from awareness to conversion
• Growth Initiatives: Utilize analytics and insights to refine targeting, messaging, and spend for maximum ROI
• Growth Initiatives: Continuously assess and implement tools, technologies, and partnerships to enhance digital marketing performance
• Partnership & Collaboration: Manage public relations and agency partnerships (digital, creative, and media) to deliver high-quality and consistent outputs

Requirements

• 5+ years of experience in digital marketing, content strategy, or growth marketing roles
• Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus
• Proven success leading digital and growth initiatives in consumer, technology, or healthcare industries
• Strong understanding of digital ecosystems, including paid media, social platforms, CRM/email automation, analytics, and website management
• Demonstrated ability to design and optimize full-funnel growth strategies
• Exceptional analytical, project management, and communication skills
• Experience managing external agencies and vendors
• A self-starter with a strategic mindset and a roll-up-your-sleeves attitude

Preferred

• Medical device or technology experience is preferred but not required