Senior Data Scientist at Publicis Collective | Birmingham, MI | $73K/yr – $96K/yr

Publicis Collective

Senior Data Scientist

Birmingham, MI (On-site)

$73K/yr – $96K/yrSenior Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own advanced analytics from modeling to storytelling, turning data into practical business moves across marketing channels and measurement systems.

Define data needs to build and validate models and translate results for cross functional teams.
Turn customer and aggregated data into segmentation, forecasting and attribution insights that drive decisions.
Present conclusions with clear recommendations to non-technical partners to shape action.

Job Description

Design, estimate, tune, score and maintain advanced statistical and mathematical models (e.g. classification, numeric forecasts, customer segmentation, customer propensity, attribution, etc.).
Produce accurate statistical analysis and ensure high quality of the data analysis produced.
Interpret, document and present/communicate analytical results to multiple business disciplines, providing conclusions and recommendations.
Take analytical objectives and define data requirements. Extract, clean, and transform both customer level, and aggregated data for analysis, modelling, segmentation and reporting.

3+ years of work experience in quantitative analysis with proven results in leveraging customer/transaction to address business objectives
Strong knowledge of Relational Databases and SQL programming
Highly proficient in at least one popular programming language used for Machine Learning, such as Python or R
Solid understanding of mathematical modeling, probability and statistics, and the design and simulation of stochastic systems
Familiarity with the mathematics behind important statistical learning algorithms such as ARIMA, Linear Regression, Logistic Regression, Centroid-based and Hierarchical Clustering, Principal Component Analysis (PCA), Decision Trees/Random Forest, Bayesian Inference, Markov Chain Monte-Carlo (MCMC)
Familiarity with common advanced marketing analytics solutions such as Customer Segmentation, Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA)
Familiarity with the capabilities and mechanics of a broad range of advertising media channels, such as Television, Radio, Print, Search, Display, Email, Ecommerce, and Social
Familiarity with the capabilities and mechanics of a broad range of marketing measurements and technologies such as Ad Servers, DSP, DMPs, CRMs, and Syndicated Research
Strong communication skills- Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA

708 employees (236 in marketing)

www.publiciscollective.com