Senior Data Scientist - Marketing & Consumer Analytics

Wellesley, MA (Hybrid)

$111K/yr – $222K/yrSenior Level3+ years expFull time

Posted 10 days ago

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Job Summary

Own measurement methodology and large-scale experimentation programs, translating insights into business strategy for senior leadership, while mentoring teammates and setting technical direction.

  • Leads cross-functional projects spanning MMM, incrementality, and cross-channel measurement
  • Manages experiments with 90M+ customers and multi-vendor partnerships

Job Description

Responsibilities

  • You’ll own multiple concurrent projects across measurement methodology, large-scale experimentation, and analytics product delivery — framing the business question, designing the approach, building the solution, and presenting findings to senior stakeholders (Lead Director, Executive Director, AVP, and VP+).
  • You’ll run experiments touching 90M+ customers and hundreds of millions in media spend, co-build alongside an industry-leading measurement agency and vendor partners, and translate measurement insights into business strategy through regular recommendation sessions with VP-and-above audiences.
  • You’ll set technical direction for your workstream, mentor junior data scientists, and tackle open research problems alongside a team of statisticians and builders — universal control design for owned media, brand impact measurement for paid media, media mix saturation ("how high is high"), cross-channel measurement integration across digital and physical experiences, and meta-learnings across studies.

Requirements

  • 3+ years of data science experience, with at least 2 years in marketing measurement, causal inference, or large-scale experimentation
  • Track record of analytical work that changed business decisions — not just answered questions
  • Production-grade Python and advanced SQL; proficiency with PySpark, Databricks, Snowflake, or equivalent distributed computing platforms
  • Strong fundamentals in causal inference, experiment design, time-series modeling, and Bayesian methods — with the judgment to pick the right tool for each problem
  • Hands-on experience with at least one of: MMM, incrementality testing, multi-touch attribution, or geo-experimentation
  • Familiarity with the model lifecycle: training, validation, deployment, monitoring, and drift detection
  • Ability to explain a model's assumptions and limits to a non-technical executive in three sentences
  • Experience leading workstreams, mentoring peers, and partnering with senior stakeholders (Lead Director and above)
  • Education: Master's or PhD in Statistics, Economics, Computer Science, Marketing Science, Operations Research, or related field strongly preferred.

Preferred

  • Experience of leading advanced analytical and AI-driven approaches (e.g., predictive modeling, machine learning, optimization, forecasting, and emerging AI applications) to address high-impact business challenges.
  • Experience as a technical lead or squad lead on a measurement, marketing science, or experimentation team
  • Familiarity with performance and brand marketing metrics (ROAS, iROAS, lift, reach/frequency, brand equity)
  • Experience working with measurement vendors or co-building with external agencies
  • Exposure to owned, paid and earned marketing data ecosystems (CRM, ad platforms etc.)
  • Experience shipping analytical results into actionable recommendations to stakeholders

Benefits

  • Great benefits for great people
  • This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
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CVS Health

CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

Founded in 1963
Woonsocket, Rhode Island, USA
132K employees (1,798 in marketing)