Responsibilities

• Own the analytical frameworks for tracking mobile marketing effectiveness in a privacy-aware environment, bridging platform-reported data, attribution data, MMP data, and internal truth to support confident decisions despite measurement noise.
• Own the end-to-end design and maintenance of marketing analytics dashboards in Sigma/Tableau, serving as a trusted source of truth for performance, user quality, payback, and profitability reporting.
• Conduct granular analysis on campaign, ad set, ad, and creative performance (IPM, CPM, CPI, CAC, ROAS), providing data-driven recommendations and partnering with marketing to spot creative fatigue and winning assets.
• Analyze mobile user cohorts to understand retention, monetization, payback, and LTV behaviors, identifying efficiency trends across leagues, teams, and acquisition sources to guide budget allocation.
• Partner with marketing and finance to understand channel incrementality, profitability, and spend efficiency, building financial scenario models to inform where to scale, reduce, or reallocate spend.
• Design, analyze, and interpret experiments to measure true channel incrementality and marketing lift, including geo-lift, PSA tests, and audience holdouts, translating results into practical recommendations.
• Own analytical support for retargeting and audience strategy, building and maintaining user lists and improving segmentation to ensure programs drive incremental value rather than capturing organic demand.
• Analyze how marketplace conditions, event demand, league mix, pricing, and seasonality influence acquisition efficiency, helping distinguish marketing execution shifts from broader marketplace dynamics.
• Partner with leadership to translate complex analyses into clear recommendations on spend allocation, channel strategy, and growth investment, communicating tradeoffs and risks to support fast decisions.
• Stay current on the evolving mobile privacy and attribution landscape (Apple ATT, MMP capabilities) to keep data science a competitive advantage in how Gametime measures and scales mobile growth.

Requirements

• 7+ years of experience in marketing analytics, growth data science, mobile analytics, or a related field; Bachelor's degree in Data Science, Mathematics, Statistics, Computer Science, Economics, or a related field.
• Prior experience at a mobile-first company, with deep understanding of mobile attribution, Apple ATT, MMPs, and privacy-aware measurement solutions.
• Hands-on experience with Meta, TikTok, Reddit, or similar paid social platforms, analyzing performance at the campaign, creative, and cohort level.
• Experience evaluating acquisition and retargeting performance through LTV, CAC, ROAS, payback windows, and profitability models.
• Experience designing and interpreting marketing experiments or causal measurement studies, such as geo-lift tests and audience holdouts.
• Experience building, managing, or analyzing user lists for paid marketing activation, with a strong grasp of segmentation, suppression logic, and saturation.
• Strong foundation in statistics, with experience in experimentation, incrementality measurement, cohort analysis, and causal inference.
• Experience analyzing creative performance and identifying fatigue to improve testing frameworks.
• Proficiency in Python or R and SQL, along with hands-on experience with BI tools (Tableau, Sigma) and Mobile Measurement Partners (Adjust, AppsFlyer, etc.).
• Strong communication skills, with the ability to present technical insights and attribution nuances in a way that supports executive decision-making.

Preferred

• Preferred: experience with Marketing Mix Modeling (MMM) or incrementality testing, and experience in ticketing, live events, marketplaces, or consumer mobile apps.
• Preferred: experience working with highly seasonal businesses, event-driven demand, or shifting supply and pricing dynamics.

Benefits

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition