Senior Data Analyst, Marketing Channel Insights at Crate & Barrel | Northbrook, IL | $95K/yr – $115K/yr

Crate & Barrel

Senior Data Analyst, Marketing Channel Insights

Northbrook, IL (Remote)

$95K/yr – $115K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-channel marketing analytics to optimize campaigns and measure impact across email, SMS, push, and more.

Own cross-channel performance analysis and experimentation (A/B tests, holdouts) to inform optimization.
Must-have: Advanced SQL, Python or R, and data visualization skills.
Standout: Experience building scalable datasets and dashboards for stakeholder decisions.

Job Description

Responsibilities

Conduct in-depth statistical analysis of owned marketing channel performance, including email, SMS, push notifications, direct mail, and in-app messaging
Identify, interpret, and communicate key trends, patterns, and anomalies in marketing performance datasets to inform channel strategy and campaign optimization
Translate analytical findings into actionable insights and recommendations that support marketing and customer engagement decision
Evaluate campaign performance using attribution methodologies and marketing measurement frameworks
Analyze customer engagement across marketing touchpoints to understand channel contribution and campaign effectiveness
Develop analytical approaches to measure cross-channel performance and marketing impact
Design and implement rigorous experimentation frameworks such as A/B tests and holdout groups to measure the effectiveness of marketing campaigns and channel strategies
Analyze experimental results to quantify incremental impact and inform optimization strategies
Design, implement, and optimize complex SQL queries and analytical tables to support marketing performance analysis and reporting
Develop scalable analytical datasets that support campaign measurement, experimentation, and channel performance analysis

Requirements

Advanced proficiency in SQL for complex data querying, manipulation, and optimization across large datasets
Expertise in data visualization tools (Tableau, Power BI, Looker) for building dashboards and communicating analytical insights
Strong understanding of marketing analytics principles, including campaign measurement, attribution, and customer engagement metrics
Knowledge of statistical analysis and experimentation methods, including hypothesis testing and A/B testing
Experience with Python or R for advanced analysis, data mining, and feature engineering
Strong data storytelling and communication skills, with the ability to present complex analytical findings to diverse audiences
5+ years of professional experience in a hands-on data analytics or marketing analytics role
Bachelor’s degree in Data Science, Statistics, Mathematics, Business Analytics, or a related quantitative field (or equivalent practical experience)
Proven experience designing and delivering complex marketing analytics projects in an agile environment
Experience working with large-scale marketing or customer engagement datasets

Crate & Barrel

3.2 Glassdoor

At Crate & Barrel, we help people build a home with purpose. Founded in 1962, Crate & Barrel Holdings (CBH) is an industry-leading home furnishings specialty retailer, including the brands Crate & Barrel, Crate & Kids, CB2, and Hudson Grace. A leader in omnichannel retail and direct marketing, we believe in the experience of physical stores and embracing the customer experience by offering inspired living across all of our platforms. From curated product sourcing and production to custom delivery and set-up in more than 90 countries, our 7,500 talented associates form the dynamic teams that keep our company running and growing.Today, Crate & Barrel Holdings is owned by the Otto Group, a Hamburg, Germany based global family of retailers and retail-related service providers focused on digital innovation, technology, sustainability and corporate responsibility. We operate more than 100 stores throughout the U.S. and Canada, and hold international franchise locations in nine countries, including six franchise eCommerce platforms.To learn more about Crate and Barrel, visit www.crateandbarrel.com.To become a part of our family of brands, visit our careers site at www.jobs.crateandbarrel.com and www.jobs.cb2.com

Founded in 1962

Northbrook, Illinois, USA

6.3K employees (1,423 in marketing)

www.crateandbarrel.com

47% recommend to a friend

40% CEO approval