Responsibilities

• Campaign & Lifecycle Planning: Own the planning pipeline for multi-channel CRM. This includes building and maintaining the integrated marketing calendar (Email & Push) and writing comprehensive creative briefs that align with overall user lifecycle strategies.
• Campaign Architecture & Specification: Translate high-level marketing goals and business requirements into clear, detailed technical specifications for the CRM Operations and Engineering teams. Own the end-to-end handoff process to ensure technical builds are flawless.
• Cross-Functional Collaboration: Partner deeply with Content and Brand teams to shape engaging, relevant messaging, while simultaneously collaborating with Operations and Engineering to map out data pipelines, behavioral triggers, and deployment logic.
• Segmentation & Personalization Strategy: Define customer segmentation and dynamic data requirements, ensuring messaging is highly relevant, targeted, and tailored to specific user behaviors and lifecycle stages. Evaluate and apply AI-driven personalization and segmentation tools where they improve targeting precision.
• Reporting & Analytics: Monitor and report on the performance of campaigns within your lifecycle programs, using AI-assisted analysis tools to speed up reporting and surface trends. Partner with the team's analytics/insights function on deeper statistical analysis and team-wide testing standards.
• Testing & Optimization: Design A/B and multivariate tests (layouts, copy, frequency, audience segments) for your own campaigns, defining parameters for the operations team to execute, and incorporating AI-assisted tools for test design or results synthesis where useful.

Requirements

• Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
• Proven ability to operate effectively with a global-first mindset
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: 2–4 years of experience in CRM, lifecycle marketing, or campaign management (Travel, ecommerce, or Marketplace experience is a strong plus).
• Technical Translation Skills: Proven experience working alongside marketing operations or engineering teams. Strong ability to write technical requirements, understand data workflows, and articulate business logic to technical stakeholders.
• Platform Familiarity: Strong understanding of enterprise-level CRM tools and platforms capabilities. Braze is a plus.
• Analytical Skills: Strong analytical and problem-solving skills; comfortable interpreting campaign data to extract actionable insights and report on business impact.
• AI Fluency: Comfortable incorporating AI tools into daily workflow — e.g., for content ideation, campaign briefing, data synthesis, or testing analysis — and staying current on new tools relevant to CRM/lifecycle marketing.

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.