Responsibilities

• Partner with data and engineering teams on the technical setup and configuration of Braze, including segmentation, channel setup, and data integration
• Define audience segments, event triggers, and data feeds required to support journey builds
• Serve as the marketing-side point of contact to define data and integration requirements
• Establish naming conventions, canvas structures, and QA processes for scalable journey builds
• Build out client journeys per the defined case lifecycle communication strategy
• Set up triggered, behavior-based communications (email, SMS, push) tied to case milestones
• Test and iterate on journeys based on performance data
• Maintain a consistent QA checklist ensuring messaging, timing, and audience logic are executed accurately
• Coordinate with legal/compliance stakeholders to ensure communications meet firm compliance standards
• Apply data privacy and messaging regulations (TCPA, CAN-SPAM, CCPA/CPRA) to email and SMS builds

Requirements

• 5+ years of experience in CRM/lifecycle marketing
• Proven experience executing and launching customer/client journeys in Braze or a comparable platform
• Comfortable partnering with data and engineering teams on technical implementation
• Strong understanding of behavioral, triggered, and multi-channel campaign execution (email, SMS, push)
• Detail-oriented with strong QA instincts and comfort managing multiple builds simultaneously
• Excellent cross-functional collaboration skills; comfortable working with analytics, operations, product, compliance, and engineering teams
• Experience in legal services, financial services, or another regulated/compliance-sensitive industry is a plus

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• HSA
• life insurance
• disability coverage
• paid time off
• parental leave