Responsibilities

• CRM & Marketing Technology Leadership
• - Define and execute the enterprise CRM and marketing technology roadmap, aligning platform capabilities with business goals, compliance standards, and performance metrics.
• - Serve as the primary Salesforce solution lead for digital marketing and customer engagement initiatives.
• Salesforce Architecture & Platform Optimization
• - Architect, integrate, and optimize Salesforce platforms, including Marketing Cloud, Health Cloud, Data Cloud, and supporting marketing technology tools.
• - Ensure cohesive integration and governance across data capture, activation, orchestration, and performance measurement platforms.
• - Lead solution design, configuration, customization, and deployment in alignment with Salesforce best practices.
• Data Governance, Security and Compliance
• - Ensure the integrity, privacy, and security of customer and patient data across all CRM and marketing systems.
• - Partner with IT, compliance, and security teams to align with HIPAA and enterprise data governance requirements.
• Campaign Enablement, Measurement and Analysis
• - Leverage Marketing Cloud Intelligence (Datorama) and related tools to analyze performance, establish benchmarks, and deliver actionable insights.
• Vendor and Platform Management
• - Manage relationships with Salesforce partners and other marketing technology vendors, ensuring performance, scalability, and cost-effectiveness.
• - Evaluate new tools, features, and enhancements to continuously evolve the marketing technology stack.
• Leadership and Enablement
• - Communicate complex technical concepts clearly to non-technical audiences, supporting informed decision-making.
• - Provide guidance, training, and best-practice support to marketing and CRM users.
• - Contribute to team development and shared standards across digital marketing and technology functions.

Requirements

• 5 years of experience in Salesforce solution architecture with hands-on experience with Salesforce Marketing Cloud, Health Cloud, and/or Data Cloud.
• Proven experience designing, integrating, and supporting enterprise-scale Salesforce solutions.
• Strong understanding of CRM strategy, customer journeys, and digital marketing operations.
• Bachelors degree or greater preferred, or combination of applicable experience and education

Nice To Have

• Experience in healthcare or other regulated industries.
• Familiarity with HIPAA and data privacy/security frameworks.
• Salesforce certifications (Marketing Cloud, Data Cloud, or Architecture).
• Working knowledge of SQL, HTML/CSS, APIs, or Apex.
• Experience managing vendors and leading platform roadmaps.