Responsibilities

• Lead marketing strategy for owned department(s), primarily across paid social channels but also inclusive of activations across affiliate, PR, CRM, and emerging channels
• Develop performance-driven creative strategy for Paid Social campaigns with oversight from the Director of Creative Strategy
• Create high-converting ad briefs that drive revenue growth and new customer acquisition
• Analyze & present performance data in platforms such as Meta Ads Manager and TikTok Ads Manager, and Looker
• Conduct consumer, product, and competitor research to inform strategic direction
• Identify trends and winning concepts within the social media ecosystem
• Lead and participate in brainstorm sessions to generate scalable ad concepts
• Collaborate cross-functionally with Graphic Design, Brand, and Strategy teams to produce performance-driven assets
• Write creative briefs and copy for video, static ads, banner ads, direct mail, press, and other marketing materials
• Ensure all creative work aligns with brand identity, tone, and style

Requirements

• Bachelor’s degree required
• 5+ years of relevant creative and marketing experience
• Paid Social and/or Direct Response experience required
• Strong analytical mindset with the ability to interpret data and drive actionable insights
• Experience with Meta Ads Manager; familiarity with TikTok, YouTube, Snapchat, or other paid platforms preferred
• Excellent written and verbal communication skills
• Strong project management skills with the ability to manage multiple workstreams
• Deep understanding of social media platforms (Instagram, TikTok, Facebook)
• Comfortable working across Google Suite (Docs, Sheets, Slides, Gmail)
• Ability to thrive in a fast-paced, deadline-driven environment