Responsibilities

• Write sharp, motivating creative briefs grounded in audience truth, brand ambition, and a clear point of view.
• Turn research, audience behavior, and cultural signals into insights that unlock distinctive creative directions and channel ideas.
• Partner closely with creative teams through concept development, reviews, and refinements, protecting the core idea while making it stronger, clearer, and more ownable.
• Develop communications thinking that clarifies who we’re talking to, what we’re saying, and what each channel needs to do to bring the story to life.
• Collaborate with media and channel partners to ensure the creative idea and communications approach are designed together (not handed off), with clear roles for touchpoints across the journey.
• Help shape campaign architecture, including audiences, phases, messaging progression, and moments, and ensure the work feels connected across channels.
• Lead and facilitate working sessions (briefing, alignment, concepting, client prep) that keep teams focused, inspired, and moving toward decisions.
• Present strategy clearly and persuasively to clients and internal teams, connecting creative recommendations to business outcomes while keeping the work exciting and ambitious.
• Support and grow junior team members by giving clear feedback, raising the standard of the work, and helping them build confidence in their strategy craft.

Requirements

• 5-8+ years of meaningful experience as a creative strategist, communications planner, brand strategist, or account planner, with senior-level ownership of workstreams. Experience in B2B and B2C environments is required.
• Experience with audience research tools (Quilt.AI, Infegy, Resonate, MRI-Simmons, or other relevant tools) and digital twin platforms (Consumr.AI, custom agents, or other relevant platforms).
• A portfolio of work you’re proud of, especially creative briefs and the thinking that shaped the work.
• Ability to turn ambiguity into a clear creative challenge with momentum.
• Strong instinct for what makes ideas travel and how brands earn attention with intention.
• Experience partnering closely with creative and media teams and translating between disciplines.
• Strong storytelling and presentation skills; ability to lead clients to decisions.
• Curiosity and cultural appetite; bringing fresh references and inspiration.
• Collaborative, thoughtful working style with high standards.