Senior Creative Strategist (Paid Ads)

Irvine, CA (Hybrid)

$130K/yr – $155K/yrSenior Level5+ years expFull time

Posted 7 days ago

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Job Summary

Own the paid ads creative lifecycle from strategy to asset production, driving data-informed iterations across creative roadmaps, creator partnerships, and on-brand execution.

Develop monthly ad creative roadmaps
Source and onboard creators
Hands-on editing and asset management

Job Description

Responsibilities

High-Level Creative Strategy & Growth Analytics: Develop monthly ad creative roadmaps, hook variation matrices, and positioning angles, grounded in data and consumer psychology.
Partner with growth marketers to analyze ad performance (CTR, hook rate, hold rate, CPA, ROAS) and iterate creatively.
Conduct tear-downs of top-performing DTC/fintech/marketplace ads to surface the latest trends and angles.
UGC Pipeline & Roster Operations: Source, negotiate with, and onboard creators using platforms (Billo, Insense, Trend, etc.) and agency partners based on fit.
Write creative briefs, scripts, directions, and hook variations to yield high-converting footage.
Build and maintain a roster of proven performance creators.
Hands-On Execution & Asset Management: Use basic/intermediate editing (Premiere Pro, etc.) to assemble raw footage, create hook variations, and prepare ad drafts.
Review creator assets for pacing, clarity, compliance, and authenticity before launch or passing to editors.
Organize/tag/archive assets for rapid reuse.

Requirements

5+ years in direct-response video production, paid social creative strategy, or UGC ad production for performance brands or agencies (DTC agency experience a plus)
Proven record of scaling high-budget paid social campaigns (Meta, TikTok, YouTube)
Skilled at hands-on video editing for ad drafts
Deep knowledge of creator sourcing platforms and direct outreach workflows
Instinctual understanding of direct-response persuasion and thumb-stopping creative
Data-fluent; able to translate performance metrics into creative iterations
Effective in fast-paced, high-volume creative environments

Preferred

- DTC agency experience a plus

Benefits

- 401(k)
- Health insurance

Bidbus, Inc

AI-First Marketplace for Dealerships to Buy Used Cars Directly From Consumers.Bidbus sources consumer-owned used cars and connects them to dealerships through an online auction held twice a week. Dealerships pay sellers directly and pick up the cars.Consumers receive higher offers due to dealer competition, and dealerships gain access to a better selection of cars than traditional sourcing methods—all while scaling efficiently with our AI-first approach.

Founded in 2022

Los Angeles, California, USA

15 employees (2 in marketing)

Bidbus.com