Responsibilities

• Write creative briefs autonomously, grounding every recommendation in internal performance data and emerging online/cultural trends
• Develop a clear strategic rationale for each brief: what we're making, who it's for, why it will work, and how we'll know
• Accurately assess and analyze performance data (content, campaign, and platform level) to identify what's working, what's not, and why
• Translate analysis into forward looking recommendations
• Partner closely with editors to prioritize and champion strong visual strategy, giving clear feedback rooted in strategic intent
• Help ensure the "why" behind a creative choice is understood, not just the "what"
• Identify and help source content from creators, evaluating fit against brand and campaign strategy
• Work directly with creators to ensure output aligns with the brief and Greenlight's voice
• Partner with the internal brand team on asset exchange and alignment, ensuring creative stays consistent with broader brand strategy
• Act as a strategic connective tissue between data, brand, editorial, and creator relationships

Requirements

• 5+ years of experience in creative strategy, content strategy, or a related role, ideally with exposure to both data analysis and creative production
• A track record of writing briefs that lead to creative work, not just documentation of requests
• Strong analytical skills; comfortable in data/analytics tools and confident drawing conclusions from them
• A sharp eye for visual strategy and the ability to give editors direction that improves the work
• Experience sourcing or managing creator relationships/content
• Excellent collaborator able to work across brand, editorial, and creative teams and keep everyone aligned to the same strategy
• Strong written communication; briefs need to be clear, persuasive, and easy to act on
• Self starter who can work autonomously and drive briefs from insight to output with minimal oversight

Preferred

• Experience in fintech, family finance, or consumer subscription products
• Familiarity with short form/social content trends and platform specific creative strategy
• Experience working with creator/influencer networks at scale

Benefits

• Medical, dental, vision, and HSA match
• Paid life insurance, AD&D, and disability benefits
• Traditional 401k with company match
• Unlimited PTO
• Paid company holidays and pop-up bonus holidays
• Professional development stipends
• Mental health resources
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave