Responsibilities

• Work closely with creative teams (design, copy, studio), but won't personally create the assets. You will collaborate with creative teams to ensure concepts and assets align with the strategy.
• Lead development of creative strategies, campaigns, and content plans across channels (digital, social, video, experiential, etc.).
• Analyze market data, consumer insights, and performance metrics to shape and iterate brief development, creative strategies and creative concepts.
• Support marketing partners to build strong creative briefs and strategic documentation that guide creative teams (designers, writers, producers) and other stakeholders.
• Present strategic proposals and campaign concepts to internal stakeholders or clients, summarizing rationale, expected outcomes, and gaining alignment.
• Lead cross functional kick off meetings for creative campaigns.
• Ensure media and marketing alignment for campaign creative strategy.
• Ensure creative campaigns deliver on brief from strategy and concept through to delivery, ensuring alignment with business objectives, brand voice, and timelines.
• Mentor and provide guidance to more junior strategists, offering feedback, direction, and support.
• Stay abreast of industry and media trends, competitive landscape, and emerging channels — using that knowledge to inform creative strategy, innovation, and differentiation. Collaborate cross-functionally with marketing, product, analytics, design, and other teams to ensure integrated, cohesive, high-quality output.

Requirements

• 7+ years of experience in creative strategy, brand strategy, content strategy, or similar roles (agency or in-house).
• Strong creative thinking and conceptualization skills — ability to generate original, high-impact ideas grounded in business and user insights.
• Solid analytical skills — comfortable working with data, interpreting performance metrics, deriving insights, and using data to inform creative decisions.
• Excellent communication skills — written and verbal; able to build compelling decks, briefs and present strategically to stakeholders at all levels.
• Proven track record managing complex campaigns (multi-channel, multi-stakeholder), delivering on time and meeting objectives.
• Manage stakeholder and Creative leadership feedback, resolve conflicts and direct creative team on how to manage feedback.
• Manage creative leadership review cycles and feedback.
• Ability to lead projects end-to-end and provide mentorship to junior team members.