Responsibilities

• Own the end-to-end creative lifecycle: Manage the continuous loop of generating insights that inform creative strategy, formulating the creative strategy itself, working with creatives to ensure we stay on-brief, and leading the validation testing of the resulting creative.
• Stay on the pulse: Spearhead insight and data gathering to understand audience perception and needs. Know what the market thinks of us and what audiences need at any given time.
• Differentiate the brand: Monitor the competitive landscape to ensure our creative work cuts through the noise, establishing a distinct and powerful brand voice.
• Develop creative strategy: Translate data into inspiring, actionable audience insights that inform your creative strategies and briefs across advertising, high-profile sports partnerships, internal employee campaigns, and major events.
• Lead creative testing: Guide pre-market and in-market creative testing with our vendors and internal teams to validate concepts, optimize the work, and prove ROI.
• Partner across teams: Work seamlessly with Brand Strategy, Brand Management, and the Campaign Creative (designers, copywriters, producers) to ensure our high-profile campaigns and marketing activities are strategically sound and creatively compelling.
• Brand advocacy: Be a brand advocate within Marketing and across Salesforce’s global organization.

Requirements

• 8+ years of experience in creative strategy, brand planning, or creative insights/research roles, with at least 3 years in B2B tech or large-scale global brands.
• Expertise spanning multiple creative disciplines: advertising, sports partnerships, experiential/events, and internal communications.
• A strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative.
• Strong creative instincts rooted in audience understanding and competitive differentiation.
• Excellent written, verbal, and presentation skills, capable of influencing creative teams and executive stakeholders. You can “speak Creative” and deliver guidance that inspires.
• Strong qualitative and quantitative research skills, with a proven track record of gathering data, uncovering market perceptions, and synthesizing findings into clear strategic narratives.
• Experience designing and leading creative validation and message testing.
• Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments.
• BA/BS required; MBA a plus.