Responsibilities

• Strategic Marketing and Design Leadership:
• - Set the Creative Vision - Define and communicate a clear design vision and strategy that aligns with brand identity and overall business objectives for both B2B and B2C audiences
• - Manage the Creative Process -Oversee all design projects from concept through execution, providing constructive feedback and ensuring the timely delivery of high-quality assets
• B2B and B2C Campaign Execution:
• - Campaign Design - Lead the design and execution of integrated marketing campaigns across multiple channels, including display ads, social media, landing pages, email templates, and video ads
• - Audience Targeting - Translate B2B and B2C marketing strategies into compelling visual design solutions that resonate with different target audiences
• - Cross-Platform Design - Develop and maintain brand consistency across all marketing materials for different segments, adapting visual messaging for specific audiences and platforms
• Image Production and Visual Assets:
• - Photo Shoot Management - Plan, organize, and direct photo and video shoots for product and lifestyle imagery, ensuring alignment with brand and marketing needs
• - Image Editing and Retouching - Execute and oversee the editing and retouching of all product, lifestyle, and other photographic assets to maintain a high level of visual quality and brand consistency

Requirements

• Experience - A minimum of 5-7 years of experience in a marketing design role, with at least 2 years in a leadership position
• Education - Bachelor’s degree in Graphic Design, Visual Communications, or a related field
• Portfolio - A strong portfolio that showcases creative and innovative design work across marketing campaigns, and photo editing
• Technical Skills - Proficiency in industry-standard design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
• Communication - Exceptional communication and presentation skills, with the ability to articulate design concepts and strategies to a variety of stakeholders
• Feedback & Collaboration - Ability to both give and receive feedback in an open, respectful, and constructive way, fostering a healthy, collaborative team culture
• Project Management - Demonstrated ability to manage multiple projects simultaneously
• Bonus Skills - Experience with UX/UI design (web and product) is a strong plus

Preferred

• Hybrid - 2-3 days per month in Office; Photoshoots as needed