Responsibilities

• Create compelling, on-brand creative across all consumer-facing channels.
• Help maintain the goop kitchen visual identity, ensuring consistency across digital and physical experiences.
• Translate marketing objectives into thoughtful creative concepts and polished design executions.
• Contribute ideas that strengthen the brand and elevate the guest experience.
• Design assets for social media, email marketing, paid media, web, app, and growth.
• Partner closely with the Social Media Manager and Director of Brand to develop engaging creative that is optimized for platform performance.
• Create graphics, templates, story assets, Reel covers, and campaign creative that support content production.
• Design with an understanding of both aesthetics and performance.
• Design packaging, in-store collateral, signage, flyers, event materials, and launch assets.
• Support restaurant openings and local marketing initiatives with thoughtful, brand-right creative.

Requirements

• 4–8 years of experience in graphic design, preferably within consumer, hospitality, wellness, food, lifestyle, or digitally native brands.
• A strong portfolio demonstrating excellence across digital, print, and brand design.
• Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, as well as Canva and Figma; familiarity with After Effects, Premiere Pro, CapCut, or similar motion/video editing tools a plus
• Experience designing for social media, email marketing, paid media, websites, packaging, and print production.
• Strong understanding of typography, layout, visual storytelling, and brand systems.
• Exceptional attention to detail and commitment to craft.
• Ability to manage multiple projects in a fast-paced, entrepreneurial environment.
• Highly collaborative, resourceful, and proactive.
• A passion for food, hospitality, wellness, and building beloved brands.

Preferred

• Experience with motion graphics or video editing tools is a plus.

Benefits

• Competitive salary and benefits package.
• 401k match
• Free goop kitchen lunch every day.
• goop kitchen employee discount.
• Opportunity to work in a dynamic and innovative environment.
• A chance to make a meaningful impact on a rapidly growing brand.