Senior Corporate Public Relations Coordinator at Kohl's | Menomonee Falls, WI

Kohl's

Senior Corporate Public Relations Coordinator

Menomonee Falls, WI (Remote)

Salary Not AvailableSenior Level3+ years exp

Posted 2 months ago

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Job Summary

Own and drive regional PR for Kohl’s, shaping strategic storytelling, building media relationships, and turning audits and day-to-day trends into timely, defensible guidance for executive communications and cross-functional partners.

Responsibilities: Lead PR planning and storytelling, build regional media coverage, and guide reactive inquiries with informed rationale.
Media & Partnerships: Develop beat coverage and partnerships with stores and districts, while maintaining tailored media lists and cross-functional alignment.

Job Description

Responsibilities

Lead PR support of specified business area initiatives, including drafting strategic plans and supportive materials such as press releases and media pitches to drive impactful storytelling
Develop strong media contacts across a regional geographic territory to secure coverage of Kohl's business initiatives while also serving as a key partner to store and district managers in the region
Field reactive media and speaking event inquiries and draft informed recommendations and rationale
Conduct audits and analyses to inform PR recommendations and deliver timely, informed counsel with rationale
Stay well informed on news of the day to identify and share key trends across the news media landscape, retail industry and corporate PR field
Assess program results regularly to understand successes and opportunities and recommend go-forward actions
Develop and maintain relationships with cross-function partners across the organization to stay up-to-date on business strategies and key initiatives
Support broader PR team reports, including a daily headlines report and weekly media recap
Support executive social media strategy specific to specified business areas, including content calendar planning, drafting post copy, securing approvals, providing recommended engagements and assisting with tracking and reporting
Maintain updated media lists, demonstrating a customized approach to account for differences across media channels and markets

Requirements

Four-year degree in Public Relations, Journalism, Communications or other applicable areas of study and 3-5+ years experience in public relations, journalism or communications
Experience working with regional and trade media across digital, print and broadcast outlets
Excellent time management and prioritization skills
Strong problem-solving skills
Excellent written and verbal communication skills, including proficiency in AP style
Strong interpersonal and collaboration skills, capable of working in a fast-paced, collaborative team environment
Ability to work on multiple programs with various components simultaneously
Experience project managing PR initiatives in a fast paced environment