Senior Copywriter at RUTI INC. | New York, USA

RUTI INC.

Senior Copywriter

New York, USA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and evolve high-impact brand copy across channels, balancing storytelling with performance to drive acquisition, engagement, and retention for a premium fashion brand.

Content Ownership: Create and optimize product, category, email, social, and site copy that aligns with RUTI’s brand and drives conversions.
Cross-Functional Collaboration: Partner with Marketing, Creative, Growth, Merchandising, and Ecommerce on campaigns and launches to ensure consistent messaging across channels.
Performance-Driven Refinement: Translate campaign learnings into messaging tweaks and A/B tests to improve CTR and ROAS while preserving brand voice.

Job Description

Responsibilities

Write high-performing copy across email, SMS, paid and organic social, digital advertising, ecommerce, website, and retail channels
Develop compelling messaging that drives engagement, click-through rate, conversion, and customer retention while maintaining RUTI’s brand voice
Partner closely with Marketing, Creative, Growth, Merchandising, and Ecommerce teams to support seasonal campaigns, product launches, and brand initiatives
Lead performance-focused copywriting for paid media, landing pages, and acquisition campaigns
Own SEO-informed website copy, including product descriptions, category pages, and editorial content
Translate campaign strategies into customer-centric messaging across all platforms
Analyze performance metrics and optimize messaging based on customer behavior and campaign results
Contribute to the ongoing evolution, consistency, and refinement of the RUTI brand voice
Develop retail-facing copy including in-store signage, brand storytelling, and experiential messaging
Ensure all copy aligns with brand guidelines and maintains consistency across channels
Support testing initiatives through A/B copy experimentation and performance analysis
Mentor and provide feedback to junior writers or cross-functional partners when needed

RUTI INC.

3.0 Glassdoor

Ruti was founded in 2009 to change your relationship with your closet. We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That’s where Ruti comes in.After years as a tech executive, Ruti Zisser took a leap of faith and struck out on her own to create a new kind of luxury brand. From that moment on, she devoted herself to creating the clothes she’s been searching for all along, but was never able to find."I have three rules for design:It must be COOL. You don’t need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go.It must be FLATTERING. Our clothes are designed to flatter a woman over the age of 35 without making her look like she’s trying too hard.It must be PRACTICAL. 80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - it’s for the woman I daydream of being.Love, Ruti"

Founded in 2009

Palo Alto, California, USA

49 employees (24 in marketing)

ruti.com

50% recommend to a friend

54% CEO approval