Senior Copywriter

New York City, NY (Hybrid)

$110K/yr – $125K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and shape integrated campaigns across multiple formats, turning bold concepts into tight, adaptable executions with strong voice control and senior-level leadership. Drive fast, option-rich output for brand, social, and experiential work while mentoring juniors and staying culturally current.

  • Campaign Ownership: Lead concept to delivery across brand, social, digital, video, radio, OOH, and experiential.
  • Voice & Tone: Write in diverse voices while preserving brand identity and delivering many strong options.
  • Team Leadership: Mentor juniors, push for high impact, and manage projects end to end with minimal oversight.

Job Description

Responsibilities

  • Develop breakthrough campaign concepts alongside creative leadership across brand campaigns, social, digital, video, radio, OOH, and experiential.
  • Turn loose ideas into tight scripts, headlines, manifestos, and social concepts that feel effortless but hit hard.
  • Work closely with art directors, producers, and account teams to bring ideas from concept to delivery.
  • Present work with confidence, clarity, and the ability to explain the reasoning behind every choice.
  • Write in a range of tones, from funny to heartfelt to corporate serious, without losing your voice or the brand voice. You will essentially be a brand’s ventriloquist, speaking in several voices at once.
  • Keep the bar high. Push the work. Bring lots of options. Make things better without hesitation or ego.
  • Mentor junior copywriters with guidance that is actually useful and actionable, not vague.
  • Stay on top of cultural trends, tech shifts, and creative formats that make work feel fresh, current, and scroll-stopping. The more online you are, the better.
  • Own projects from start to finish with minimal oversight or handholding.
  • Spark and lead the team with palpable enthusiasm and strong organizational skills.
  • Act as a senior team leader when executives are unavailable to manage daily tasks

Requirements

  • 5 to 8+ years of agency or in-house experience creating integrated campaigns.
  • A portfolio that shows big conceptual thinking and sharp craft across formats.
  • A fluent understanding of social platforms and how to write for each one intelligently.
  • The ability to juggle multiple briefs without sacrificing quality.
  • Comfort working with senior teams and C-suite clients.
  • Speed without sacrificing detail, including clean grammar, tight structure, and plenty of options.
  • Curiosity, taste, and the instinct to know when an idea is strong and when it needs another lap.
  • A deep understanding of social creative, internet culture, and emerging trends, with the instincts to turn them into culturally relevant ideas people actually engage with.
  • The grit to overdeliver for the ECDs and give them the flexibility and options that lead to better work.

Preferred

  • A collaborator who isn’t precious but cares deeply.
  • Someone who swings for the fences on every assignment, whether it’s a tiny banner ad or a full broadcast campaign.
  • Someone who works well with fast, iterative creative leadership.
  • Someone willing to overdeliver on options.
  • A New Yorker, or someone within commuting distance of NYC. This is non-negotiable. We’re a very tight-knit team and require one day a week in the office.

Benefits

  • Comprehensive time off benefits, including 10+ company holidays and unlimited PTO.
  • A health insurance and wellness stipend.
  • 401(k) match.
  • The ability to have impact and career growth in a growing organization.

Peanut Butter & Imagination

Peanut Butter & Imagination is a full-service, independent creative agency that [actually] solves business problems with ideas that inspire action. We’re founded and run by people who have [literally] walked many miles in your shoes - giving you the acumen, agility, and empathy your business deserves.

Founded in 2017
New York, New York, USA
16 employees (10 in marketing)

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
59%
Direct
25.3%
Referral
4.9%
Social
9.8%
Paid
0.9%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
4 (25% of company)
Marketing Roles Posted (Last 30 Days)
1