Responsibilities

• Write high-converting direct response copy across multiple formats, including long-form and short-form sales letters, emails, ad copy, ad scripts, headlines, VSLs, and more, leveraging proven direct response principles to maximize conversions and drive measurable results
• Collaborate with Marketing, Creative, and Product teams to translate strategies and complex concepts into persuasive messaging
• Conduct research on audience, competitors, and industry trends to inform copy strategies
• Contribute to group brainstorming meetings and collaborate with other copywriters to come up with new hooks and angles
• Optimize copy based on performance data, A/B testing, and user feedback
• Mentor junior copywriters, providing guidance, feedback, and best practices
• Ensure all copy aligns with brand standards, tone, and legal/compliance requirements
• Support cross-functional initiatives, including product launches, seasonal campaigns, and retention efforts

Requirements

• 5–7+ years of professional copywriting experience, preferably in D2C e-commerce, wellness, or retail brands
• Exceptional writing, editing, and proofreading skills with a keen attention to detail
• Proven ability to write persuasive, conversion-focused copy across multiple channels (email, social, web, ads)
• Strong understanding of brand voice, storytelling, and customer psychology
• Experience collaborating with cross-functional teams, including Marketing, Creative, and Product
• Familiarity with SEO, digital marketing best practices, and performance metrics is a plus
• Excellent organizational skills and ability to manage multiple projects and deadlines
• Ability to work independently in a fast-paced, fully remote environment
• Bonus: Experience writing for wellness, health, or lifestyle brands

Preferred

• Mentorship or leadership experience preferred

Benefits

• Free NativePath products each month because the well-being of our team members is always top of mind
• PTO and 9 paid holidays + 1 floating holiday to recharge your batteries and be your best self
• Jumpstart your week with our Monday Culture Call and develop deeper connections with the entire team, gain further knowledge of NativePath’s wellness philosophies, and participate in light movement sessions!
• Competitive benefits package, including health, dental, vision, and more
• Access our 401K program + a match to help secure your future as you grow with NativePath
• 100% remote workplace because we know our best work happens when we’re in our natural habitats
• All-company events at incredible locations to bond with your colleagues (and have a little fun)