Senior Copywriter [Market Access/Payer]

New York City, NY (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own market access copy leadership: turn category research into insight-driven, client-ready messaging across payer, HCP, and patient audiences.

  • Own concept development and collaboration with art directors to shape breakthrough market access content.
  • Drive accurate AMA-style copy aligned with brand, indications, and healthcare relationships while meeting regulatory constraints.
  • Coordinate with cross‑functional teams to deliver on-time final presentations and iterative content improvements.

Job Description

Responsibilities

  • Creates, presents, and produces engaging and compelling copy and digital experiences for the pharmaceutical market access category. Ensures it is clear, concise, has overall good composition and a logical flow.
  • Contributes to the conceptual process, alone or part of a group, by generating smart and targeted ideas for clients. Produces accurate and high-quality work.
  • Delves into the category details and research to develop the key insight driving the content.
  • Develops strong relationships with other brand team members across different departments within the agency.
  • Understands and demonstrates thorough knowledge of the Client’s brand or service, clinical indication or healthcare application, the therapeutic category and marketplace, and related healthcare affiliations and relationships.
  • Works closely with art directors and takes the initiative to contribute to the creative process.
  • Is accountable for the success of projects. Readily adapts to sudden changes in deliverables.
  • Collaborates with art and account team members to prepare jobs for final internal presentations as well as finalize developed content for client presentations.
  • Follows standard agency processes and procedures guidelines, e.g. timely timesheet submission.
  • Reviews and formats copy according to AMA/client/agency style and follows regulations and marketing techniques for correct/allowable copy usage.

Requirements

  • Excellent writing skills. Extensive knowledge of the distinct writing styles and a thorough understanding of relevant software, applications, processes, techniques, protocols and editorial procedures are needed.
  • Demonstrated ability to be proactive and prioritize workflow to ensure timeliness and quality under tight deadlines.
  • Has a good working knowledge of digital platforms and content development.
  • Ability to remain calm under pressure and manage multiple projects.
  • Excellent organizational and interpersonal skills to effectively communicate with all internal and external teams.
The Value Builders logo

The Value Builders

The Value Builders, The Market Access Strategy and Promotional Agency within The Bloc offers deep experience working in an ever-changing healthcare and payer environment. These changes have led us to develop new thinking about health economics and the role it may play in the development of a brand’s value equation. The future lies in the honest dialogue encompassing a brand’s true economic value, inclusive of programs and services that support disease states, adherence, outcomes, and the overall impact to core quality measures, be it the Medicare Star Ratings, HEDIS, or MACRA. With the increasing pressures on costs, the challenges created by the Inflation Reduction Act, or future changes in 340B pricing. If you need to share value with a Formulary Decision Maker, we can help you. As finalist for MM+M’s Market Access Agency of the year, 2 years in a row, The Value Builders offer the best in copy, art, project management, medical strategy, editorial, graphic services, multimedia, technology/digital delivery, and access consulting.

Founded in 2014
30 employees (11 in marketing)

Headcount Trend

Current headcount: ~30

Marketing Team

Marketing Team Size
6 (20% of company)