INSTITUTE OF MNGT

Senior Copywriter

Montvale, NJ (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive lifecycle email and retention copy as a Senior Copywriter, shaping nurture programs across acquisition, onboarding, renewal, and re-engagement.

  • Own end-to-end email and retention copy across the customer journey.
  • 5–8 years writing across formats and channels.
  • Strong UX and cross-functional collaboration.

Job Description

Responsibilities

  • Write and optimize email sequences across the full customer journey, from acquisition and onboarding through renewal and re-engagement
  • Partner with strategic leaders to create nurture tracks tailored to audience segments, ensuring messaging aligns with where someone is in their journey with IMA
  • Partner with marketing ops to test subject lines, CTAs, and messaging approaches through A/B testing
  • Own the copy strategy for retention-focused campaigns, including renewal reminders, win-back sequences, and loyalty messaging
  • Partner with strategic leaders to identify drop-off points in the member journey and develop targeted messaging to re-engage at-risk audiences
  • Write communications that reinforce ongoing value, not just at the point of sale, but throughout a member's lifetime with IMA
  • Collaborate with customer success and membership teams to surface insights that sharpen retention messaging
  • Craft communications that deepen relationships with existing members and customers, including upsell, cross-sell, and milestone-based messaging
  • Translate complex program details into clear, benefit-forward language for diverse professional audiences
  • Develop content that drives membership actions, including renewals, upgrades, and product purchases

Requirements

  • 5-8 years of writing experience, with a portfolio that spans multiple formats and channels
  • Demonstrated experience in lifecycle or email marketing. You've written full nurture sequences , not just one-off blasts
  • Proven ad copywriting chops. You know how to say a lot with very little, and you know how to methodically adjust copy for testing.
  • Familiarity with UX writing principles and experience collaborating with designers or product teams
  • Comfort working in marketing automation or CRM platforms
  • Ability to manage multiple projects simultaneously with minimal oversight
  • Experience writing for B2B, professional association, or membership-based organizations is a plus
  • A sharp editorial eye and the confidence to push back when a brief isn't clear