Senior Copywriter

New York City, NY (Hybrid)

$100K/yr – $230K/yrSenior Level4+ years expFull time

Posted 1 day ago

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Job Summary

Own the development of branded copy and extendable concepts that align with strategy, collaborating with a cross-functional team to drive campaigns across digital channels.

  • Lead copy planning, branded language, and tone across email, social, and video
  • Partner with creative and account teams to meet client goals and schedules
  • Mentor junior writers and uphold creative standards

Job Description

Responsibilities

  • Collaborate and partner with copywriter to ensure that both the copy and visuals are in perfect sync to make the concept to our Famously Effective standard
  • Ideate and execute sound creative ideas for client marketing materials in an efficient and economical manner
  • Create concepts that show a thorough understanding of the strategy and are extendable into campaigns
  • Write expert, branded copy
  • Develop and maintain an in-depth understanding of our client’s brand voice and implement it into all creative jobs
  • Work independently and collaboratively with an Art Director partner to develop ideas, refine concepts and ensure creative vision is achieved and client expectations are met
  • Work with account supervisor and/or account executive to obtain project specifics: strategy, budget and schedule
  • Team up with peers to overcome obstacles and create client success
  • Offer client and team members innovative advice and solutions from industry examples and experience
  • Help organize, maintain, and oversee creative standards and guidelines

Requirements

  • 4-7 years’ experience as a copywriter
  • Interest and a strong understanding of email, social media, video and other digital platforms
  • Experience presenting to and working with clients and internal partners
  • Demonstrated understanding of clients’ business needs, and the ability to concept and design compelling solutions that align with overall creative strategy
  • Proven ability to listen, digest and resolve client feedback with a creative solution and a positive, can-do attitude
  • Capable of working on multiple projects, small or large, with various project leads
  • Strong creative and conceptual vision, with the ability to approach every assignment with a fresh perspective
  • You craft headlines that make us say, “Wow, I wish I wrote that.”
Grey logo

Grey

Grey’s mission is to create Famously Effective ideas that move people, business, and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world’s most influential brands and companies including P&G, Volvo, Haleon, Circle K, and The Coca-Cola Company, among others. This year alone, Grey was recognized as a 2025 Fast Company World Changing Ideas winner, earned 7 Grand Prix from prestigious global award shows, and secured 22 Lions at the 2025 Cannes Lions International Festival of Creativity, including a Gold Lion in every region. Newsweek also named Grey a Top 100 Global Most Loved Workplace (2024) and America’s Greatest Workplaces for Women and Professional Services (2025). Grey is part of WPP (NYSE:WPP).

Founded in 1917
New York, New York, USA
3.3K employees (1,260 in marketing)

Traffic Signals

Monthly Visitors
92.8K
Traffic Source Mix
Search
45.1%
Direct
40.8%
Referral
9.5%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
516 (16% of company)
Marketing Roles Posted (Last 30 Days)
2

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