Senior Copywriter - Freelance

New York, USA (Hybrid)

$65/hr – $80/hrSenior Level5+ years expContract

Posted 3 months ago

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Job Summary

Own and drive integrated creative campaigns, overseeing copy, creative work, budgets, and client presentations.

  • Own assigned projects from concept to delivery, including copy, creative work, and budgeting.
  • Must-have: 5+ years of copy experience in an advertising or experiential agency with a strong portfolio.
  • Standout: B2C CPG experience and ability to lead cross-functional creative teams and client-facing pitches.

Job Description

Responsibilities

  • Manage | Own assigned projects and manage all aspects of the copy, creative work, budget, and presenting. Work with Creative Directors, ensuring quality and accuracy on all creative products. Make recommendations to senior leadership and other team members on how to improve process and product.
  • Create | Demonstrate creativity through efficiently conceptualizing, planning, producing, refining, and leading a diverse range of creative ideas and concepts. Work in a Copywriter capacity and performs the duties of the position when in this role. Present creative rationale during internal and client presentations. Drive the creative solution for new business pitches. Offer proactive solutions and ensure successful progression.
  • Collaborate | Communicate with client service Account Director(s) regarding business scopes, financials, schedules, and planning. Collaborate with creative leaders with interviewing, hiring, training and the evaluation of junior Creative staff.

Requirements

  • Bachelor’s degree plus five or more years of copy experience in an advertising, marketing or experiential, creative agency environment
  • Experience within the B2C CPG sphere is especially relevant for this role
  • Advanced competencies in Microsoft Office, Internet environments and industry-standard software programs
  • Understanding of both the art and copy side and the ability to evaluate both
  • Experience in and ability to evaluate all mediums to develop fully integrated marketing campaigns
  • Strong portfolio of work that demonstrates strategic, conceptual and creative thinking
  • Excellent presentation skills

Benefits

  • We offer a competitive benefits package.
VML logo

VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~34.6K

Marketing Team

Marketing Team Size
4,123 (12% of company)
Median Career Experience
14.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
14

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