Responsibilities

• Write, edit, and oversee brand copy across all touch points including email marketing, product descriptions, paid media, packaging, SMS, website, store signage, and press releases
• Conceptualize and develop campaign storytelling, messaging frameworks, and launch communication strategies that align with business goals and brand positioning
• Collaborate cross-functionally with marketing, creative, PR, retail, influencer, and customer service teams to ensure messaging is consistent, aligned, and tailored to each platform
• Lead messaging development and approvals for brand collaborations and licensed collections (e.g Disney, Hello Kitty), ensuring all copy meets partner guidelines while staying true to the Stoney Clover Lane voice
• Support storytelling and creative ideation for social content, working with the social team on campaign concepts, TikTok ideas, and on-brand messaging across channels
• Write all social captions and on-asset copy needs, ensuring each piece feels native to the platform and reflective of our tone
• Own and maintain LinkedIn copy and posting calendar, ensuring brand voice extends to corporate channels in a thoughtful and engaging way
• Tailor messaging for segmented audiences in partnership with digital team
• Own and evolve the Stoney Clover Lane brand voice guide, ensuring every piece of content feels fun, elevated, and unmistakably “us”
• Manage timelines, approvals, and copy workflows to meet launch deadlines and campaign goals
• Lead or mentor junior copywriters or freelance talent as needed

Requirements

• 5-7 years of experience in copywriting, brand communications, or editorial roles (DTC, fashion, or lifestyle preferred)
• Proven track record of writing engaging, conversion-driving copy across digital channels
• Experience working with brand partnerships or licensed product launches, including navigating approvals and aligning messaging
• Strong messaging instincts and ability to zoom out from writing to craft larger narratives and frameworks
• Deep understanding of brand storytelling and how to tailor messages to different channels and audience segments
• Strategic thinker with a creative mindset and strong attention to detail
• Comfortable working in a fast-paced, launch-driven environment with shifting priorities
• Collaborative, organized, and excited to bring fresh ideas to the table

Preferred

• Have experience developing messaging for influencer campaigns or branded partnerships
• Are skilled in customer segmentation or retention marketing strategies
• Have a background in PR, editorial planning, or internal communications
• Understand and love the Stoney Clover Lane customer