Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business and revenue goals
• Drives the development and execution of all marketingcopyfor websites, landing pages, literature, campaigns and product messaging, ensuring all content is SEO-optimized and aligned with brand voice and guidelines
• Ideate, write and produce content including press releases, webinars, blogs, white papers, presentations, proposals, research reports, case studies, and articles
• Oversee and support the creation of email communications and nurturing campaigns
• Coordinate and complete client interviews for stories and references, aiding in the creation of video interviews
• Drive the planning and execution of the content calendar, roadmap, and publishing cadence across channels
• Define audience personas, content themes, and messaging frameworks across the buyer journey, translate complex concepts into clear, engaging narratives that resonate with target audiences
• Conduct content audits and identify gaps to improve performance and coverage and keep content repurposed and fresh
• Generate quarterly reports on keyword and SEO trends within the industry, building out plans for the Director of Marketing based on shifts
• Apply data-driven insights to improve engagement, conversion, and performance metrics, track and analyze content performance (SEO, engagement, conversion rates), use analytics tools to refine content strategy and improve ROI

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English or related field or equivalent relevant work experience
• Proven experience in professional content writing, copywriting, or content marketing experiencein a SaaS environment; familiarity with Fire, EMS, Healthcare, or Public Safety is preferred but not required
• Established ability and strong track record of creating content that drives traffic, engagement, and lead generation
• Advanced proficiency in verbal and written communication and the proven ability to communicate complex concepts to key stakeholders in clear, simple, and understandable terms
• Proven ability to navigate critical timelines and handle multiple priorities while meeting deadlines
• Demonstrates strong organizational skills, a clear understanding of critical timelines, and the ability to organize multiple projects, and work independently with minimal supervision
• Demonstrates exceptional attention to detail while effectively managing multiple competing priorities in a fast‑paced, complex environment
• Strong portfolio demonstrating multi-format content (digital, long-form, campaigns)
• Technologicallysavvy and demonstrates willingness to continue to learn new technologies
• Advanced knowledge of SEO and keyword strategy, content management systems (CMS) and Analytics platforms (Google Analytics, etc.)