Responsibilities

• UX writing to support sitewide testing and personalization efforts in partnership with UX design team
• Content writing/design for UX focusing on content flow, content writing and editing, both long form and micro copy
• Writing to achieve SEO goals, including writing content gap content and optimizing existing content to improve organic traffic
• Writing to support business initiatives and objectives, working with business leads to understand priorities and creating content to help achieve business and engagement goals
• Flexibility to shift from one type of writing to the other seamlessly
• Applying content writing skills to assure content aligns with UHC brand tone, voice and style
• Extremely strong organizational skills to manage a wide range of tasks and meet communicated deadlines on time successfully and independently
• Accountability to the team for collaborative work on all projects, being responsible to work together to achieve goals and be a content leader by offering expertise to guide content strategy for all work
• Writes and edits digital content, applies UX writing best practices to all content work across uhc.com
• Analyzes content opportunities and recommends strategies, interactions or approaches
• Consults on and offers recommendations on UX writing best practices to achieve sitewide sales acquisition, member engagement and SEO goals
• Acts as a content lead in assigned subject areas, working to provide solid content strategy guidance for all projects and acting as a content subject matter expert
• Testing and optimization collaboration:
• Offers UX writing recommendations and input to support testing and optimization strategies across the site
• Actively identifies new opportunities to test content with the optimization team
• Uses data analytics to make UX writing recommendations and enhancements and suggest test ideas
• Collaborates with UX design to meet deadlines and work together to achieve goals, while leading the content side of the work
• SEO collaboration:
• Writes new or edits existing content to target identified SEO priorities including key content optimization areas and content gaps
• Works closely with SEO leads to identify additional content needs and offers solutions to achieve SEO goals