Responsibilities

• ABM Content Development & Execution
• In house content development: Deep understanding of HP & competitors’ technical solution portfolio, business & target audience to translate into high performing messaging & content
• Work closely with the junior content developer to execute the creation of the content ( i.e. Folloze boards, social assets, etc )
• Agency content development: Bring the deep understanding of HP’s technical solution portfolio to efficiently & effectively project manage our 3 rd party agencies
• Autonomy to determine how projects/requests are executed based on the brief provided. Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
• Ensure campaign assets are delivered on time and aligned with activation timelines.
• Maintain content consistency and quality across all channels.
• Agency & Project Management: Project manage agency-led content initiatives using Workfront or similar tools.
• Develop creative briefs and provide clear direction to internal and external partners.
• Review, edit, and approve content developed by agencies and internal contributors.

Requirements

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview https://hpbenefits.ce.alight.com/)