Responsibilities

• Build real relationships with Customer Success, Sales, and Account Managers to surface the right stories at the right time.
• Run interviews and manage relationships with customers, both on-site and virtually.
• Occasional travel to retailer HQs and conferences.
• Shape raw customer experiences into polished case studies, testimonials, and narratives that show why people love Zipline.
• Think beyond the PDF: turning one customer story into a blog post, a webinar highlight, a social proof snippet, and a sales asset.
• Track which stories resonate and where: which case studies get shared by sales, which customer quotes drive engagement on LinkedIn, and feeding that data back into what you produce next.
• Own the strategy and execution of Zipline’s webinar program - not just the logistics, but the experience itself.
• Driving audience development, speaker sourcing, and topic strategy so every webinar and live event earns the time it asks for.
• Running production of webinars from prep calls to day-of execution.
• Repurposing each webinar into clips, blog content, newsletter features, and social posts.
• Owning webinar performance end-to-end: registrations, attendance, engagement, and content repurposing metrics.
• Iterating based on what you learn.
• Exploring new formats that extend our reach, including the potential to develop a podcast or video series.
• Developing thought leadership content across formats-blog posts, LinkedIn content, bylines, and contributed pieces.
• Co-owning the content calendar and keeping stakeholders aligned on priorities, timelines, and what’s shipping when.
• Partnering with our demand gen team to bring strong copy and strategic thinking to campaigns across channels.
• Keeping the rest of the company in the loop: sharing upcoming campaigns, fresh customer stories, and big launches through internal comms.
• Using AI tools to streamline production-e.g., turning webinar recordings into blog posts, reports into social series, one asset into a week of content.
• Building the templates, playbooks, and processes that help us produce great content faster and more consistently.
• Measuring performance across channels and using that data to make editorial decisions.

Requirements

• 5–7 years in B2B content marketing, with a portfolio that shows range-case studies, thought leadership, multi-channel campaigns.
• Strong writing and editing chops, with the range to nail Zipline’s voice across all kinds of formats and channels.
• Natural project management instincts: you keep things moving, flag issues early, and never need to be chased.
• Comfortable with ambiguity: you ask good questions, propose solutions, and keep things moving forward. You don’t just produce content; you understand why it matters and know when to say no.
• Curious about AI and excited to experiment with how it can make content work better (and faster).
• A low-ego, team-first attitude. You build trust easily and make the people around you better.

Nice To Have

• Familiarity with the frontline teams and/or retail, retail tech, or B2B SaaS space.
• Hands-on experience with webinar or podcast production, product marketing experience, and SEO/AEO/GEO concepts.
• Hands-on experience building audiences or communities.
• Comfortable with tools like WordPress, HubSpot, Google Analytics, and social scheduling platforms.

Benefits

• Remote-first culture: Join a high performing, fully remote team and work where you’re comfortable
• Stock Options: Get meaningful ownership in a fast-growing, venture-backed company shaping the future of retail.
• Time off: We believe rest fuels great work. Our flexible time-off policy gives you the freedom to take the breaks you need, when you need them—whether it's a long weekend or a well-deserved vacation. We'll also give you a monthly coffee-shop stipend to switch up your workspace and get inspired outside the office. And when you've been with us for five years? You'll earn a fully paid one-month sabbatical to truly unplug and reflect—we call it a thank-you for your impact and dedication.
• Benefits: World-class medical, dental, and vision policies.
• Team Connection: Annual company off-sites in fun locations.
• Volunteering: Every quarter, Zipliners get a paid day off to volunteer for a nonprofit of their choice.
• Learning: We support continuous learning and provide unlimited access to our Udemy Business account
• Great humans, great work: Work with kind, collaborative teammates who care about doing meaningful work and making a real impact. We value diversity of all kinds and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and welcome people of all different backgrounds, experiences, abilities, and perspectives.