Senior Content Marketing Manager at Unity Technologies | New York, USA | $106K/yr – $130K/yr

Unity Technologies

Senior Content Marketing Manager

New York, USA (On-site)

$106K/yr – $130K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Own end-to-end B2B content for GTM, from strategy through multi-channel production.

Own and deliver content across the customer journey to fuel GTM campaigns.
Must-have: Proven B2B content program ownership with cross-functional collaboration.
Standout: Ability to optimize content performance using data and analytics.

Job Description

Responsibilities

Define GTM campaign content strategy and deliverables, working cross-functionally across marketing.
Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey. Content types include: case studies, customer stories, blog posts, ebooks, webinars, co-marketing materials, newsletters, reports, and presentations.
Lead the customer stories and case studies end-to-end, inclusive of identifying story opportunities, managing approvals, and delivering content in the format that best serves the GTM.
Collaborate closely with product marketing, sales, and integrated marketing teams to ensure content aligns with messaging, campaigns, and business priorities.
Monitor and optimize content performance based on data, surfacing insights and recommendations to the team.
Manage content through internal review and legal compliance processes, ensuring accuracy and adherence to brand and content standards.

Requirements

Proven track record of producing high-quality B2B content marketing that drives engagement and supports business priorities, aligned with messaging and positioning strategy.
Strong writing, editing, and storytelling skills with the ability to distill complex ad tech or performance marketing concepts into clear, compelling narratives for a range of audiences.
Experience owning a content program, including stakeholder coordination and editorial judgment.
Understanding of demand generation campaigns, experience creating content strategy in line with such campaigns, and executing at scale
A self-starter mindset with the ability to identify content opportunities, manage competing priorities, and drive execution independently.
Strong collaboration skills for working across product marketing, integrated marketing, creative, and sales teams.
Comfortable with content management systems, SEO best practices, and analytics tools. Willing to learn and experiment with GEO tools to optimize content for AI-powered search.
Comfort navigating internal review and approval processes, including legal compliance, with a detail-oriented approach.
Experience with multi-channel content distribution and familiarity with content performance metrics.
Resilient, organized, and adaptable in a fast-paced environment with evolving business priorities.

Preferred

Experience in mobile advertising, ad tech, programmatic, or performance marketing.
Familiarity with the mobile gaming ecosystem and its key players.
Experience managing co-marketing or partner content programs.

Benefits

Comprehensive health, life, and disability insurance
Commute subsidy
Employee stock ownership
Competitive retirement/pension plans
Generous vacation and personal days
Support for new parents through leave and family-care programs
Office food snacks
Mental Health and Wellbeing programs and support
Employee Resource Groups
Global Employee Assistance Program
Training and development programs
Volunteering and donation matching program

Unity Technologies

Established with a commitment to excellence, Unity Technologies is determined to be at the forefront of the IT industry, providing innovative SAP services and cutting-edge software development solutions. With a passion for technology and a client-centric approach, we aim to become a recognized leader in the field.We have a team of industry experts with over 10 years of experience in diverse sectors. We are committed to delivering unparalleled value to our clients through:Strategic SAP Services: Leveraging the power of SAP, we offer comprehensive services including implementation, consulting, and support to optimize your business processes.Cutting-edge Software Development: Our dedicated team excels in crafting custom software solutions that harness the latest technologies, ensuring your digital transformation journey is both seamless and impactful.Client-Centric Excellence: At Unity Technologies, your business objectives are our top priority. We believe in forging lasting partnerships by understanding your unique needs and delivering tailored solutions.Continuous Innovation: We stay ahead of the curve by embracing emerging technologies, enabling us to provide solutions that not only meet current requirements but also anticipate future trends.Unity Technology is more than a service provider; we are your strategic partner on the path to technological advancement. Together, let's shape the future of IT.

Karāchi, Sindh, PAK

11 employees (1 in marketing)