Senior Content Marketing Manager

Somerville, MA (Hybrid)

$115K/yr – $155K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own Tulip's end-to-end content program, from strategy and formats to AI-enabled workflows, partnering with Product Marketing, Demand Gen, Sales, and Design to drive pipeline and enablement.

Own content strategy and calendar
Lead AI-assisted workflows and performance measurement

Job Description

Responsibilities

Editorial strategy and program ownership
Own Tulip’s content strategy: editorial calendar, formats, distribution approach, and the performance framework that connects content to pipeline
Create high-quality content across formats (thought leadership, customer stories, campaign assets, social, and sales enablement) and manage agency and freelance contributors for scale
Partner with Product Marketing to translate vertical positioning and launch narratives into content that lands with buyers
Commercial content and Sales partnership
Work with Demand Generation to develop campaign content that drives net-new pipeline, and measure contribution to sourced and influenced revenue
Build sales enablement content that reps actually use: specific enough to be useful, sharp enough to change how they tell the story
Own content for Tulip’s flagship moments: Hannover Messe, Operations Calling, customer events, and major product launches
AI-assisted content operations
Build AI-assisted editorial workflows that raise team throughput without lowering the quality bar: research pipelines, drafting systems, repurposing frameworks, distribution automation

Requirements

5-8+ years of B2B SaaS or technical content marketing experience, with a portfolio spanning thought leadership, campaign content, and full-funnel programs
Track record of owning a content program end to end and connecting it to pipeline and revenue outcomes
Strong editorial instincts and writing craft: you can write for a VP of Operations and a SDR in the same week
Experience partnering with Product Marketing and Demand Gen to translate positioning into content that performs in the sales motion
Demonstrated use of AI to materially change content output or economics, not just personal productivity

Benefits

Direct impact on product and culture
Company equity
Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)
Flexible work schedule and unlimited vacation policy
Virtual company events and happy hours
Fitness subsidies
Dog-friendly office

Tulip Interfaces

3.6 Glassdoor

Tulip, a leader in frontline operations, is helping companies around the world equip their workforce with AI-enabled, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip's composable platform enables those closest to operations to take advantage of composability and edge connectivity to digitally transform processes, guide operators, track production, and gain a real-time, holistic view of operations.Companies of all sizes and across industries — including complex manufacturing, pharmaceuticals, and medical devices — have implemented composable solutions with Tulip’s platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity with guided workflows, capturing and analyzing real-time data, and continuously improving operations.A spinoff out of MIT, the company is headquartered in Somerville, MA, with offices in Germany and Hungary.Interested in helping Tulip transform the manufacturing software landscape? We’re hiring! Browse our open roles and apply today: https://tulip.co/careers/.

Founded in 2012

Somerville, Massachusetts, USA

337 employees (29 in marketing)

tulip.co

59% recommend to a friend

62% CEO approval