Responsibilities

• Own PandaDoc's content strategy: what we make, who it's for, which formats we invest in, and how it connects to business goals
• Drive the content roadmap proactively — bringing ideas to campaign planning before briefs are written, not after
• Reimagine what top-of-funnel content looks like for PandaDoc — interactive tools, educational guides, video series, webinars that people register for because they're genuinely worth attending
• Find and tell the human stories behind our customers — sourcing them, developing them editorially, and producing them in partnership with our Brand Studio team
• Partner with our SEO, PMM, and CX teams to connect the dots across the content we're collectively producing — identifying gaps, reducing redundancy, and making sure the full content ecosystem is working together
• Balance evergreen and educational content with timely campaign work that supports GTM priorities
• Set the standard for how we use AI in content production — where it helps, where it hurts, and what good judgment looks like in practice
• Stay current on how content visibility is shifting in an AI search world and adjust our approach accordingly
• Build a measurement framework that goes beyond traffic — connecting content performance to pipeline influence, brand awareness, and revenue contribution
• Run a regular performance reporting cadence and share it with leadership proactively

Requirements

• 4–6 years in content marketing, ideally in B2B SaaS
• Experience owning content strategy across multiple formats — not just managing a blog or editorial calendar
• A track record of building TOFU content that earns attention: educational guides, tools, and programming that goes beyond the ebook
• A genuine approach to customer storytelling — you find the human angle and know how to develop it across formats
• Comfort working across multiple content-producing teams — you're good at seeing the full picture, finding the gaps, and connecting work that would otherwise stay siloed
• Strong writing and editing skills with a high personal quality bar; you self-edit before anything leaves your hands
• Experience managing freelancers or external content contributors — briefing, editing, and quality control
• Comfortable with data — you build your own measurement frameworks, pull your own numbers, and present findings in a way that influences decisions
• Experience working across PMM, Demand Gen, SEO, and creative teams — you know when to drive and when to support
• A clear sense of how to use AI to produce better work faster, without letting it flatten your voice or your judgment

Preferred

• Experience with video content series (YouTube) or podcast

Benefits

• Employees may be able to purchase company stock (or receive annual bonuses)
• Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.