Senior Content & Brand Strategist at Overit | Albany, NY

Overit

Senior Content & Brand Strategist

Albany, NY (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own the development and execution of brand and content strategies across a diverse client portfolio, shaping messaging, storytelling, and multi-channel campaigns to drive growth.

Lead brand storytelling and content execution across channels, ensuring voice alignment with business goals.
Collaborate with strategy, creative, SEO, media, and client services to turn insights into integrated campaigns and growth recommendations.

Job Description

Responsibilities

Lead brand and content strategy for a diverse portfolio of clients
Develop messaging frameworks, brand narratives, and campaign concepts
Create and oversee content across channels, including:Website copy
Blog content
Email campaigns
Video/scriptwriting
Long-form content
Outdoor/billboard copy
Sales materials
Thought leadership
Collaborate with creative, strategy, SEO, media, and client services teams to build integrated campaigns
Present ideas, strategies, and creative concepts directly to clients
Participate in pitches, proposals, and strategic planning initiatives
Help brands define who they are, who they’re speaking to, and how to communicate effectively
Identify growth opportunities and strategic recommendations for clients
Ensure content aligns with brand voice, business goals, and performance objectives
Stay current on trends in branding, content marketing, AI-enhanced search, and digital storytelling

Requirements

Have 6+ years of experience in content strategy, copywriting, brand strategy, or related fields
Have agency experience and enjoy fast-paced, collaborative environments
Are an exceptional writer and editor with a strong portfolio
Understand how content supports SEO, user experience, and conversion goals
Can shift between strategic thinking and hands-on execution
Love storytelling and building brands that resonate emotionally
Are comfortable presenting ideas and defending creative decisions
Enjoy learning new industries and becoming a subject matter expert
Think critically, creatively, and strategically
Are organized, proactive, and collaborative
Have experience building or refining content processes and workflows

Preferred

Experience with AI-assisted content workflows and marketing tools
Experience conducting brand workshops or messaging exercises
Familiarity with paid media and multichannel campaign development
Video scripting or podcast/content production experience

Benefits

401(k) with company contribution
Health, dental, vision, and life insurance
Paid time off
Professional development and learning opportunities
Team lunches, outings, and events
Flexible, collaborative, creative work environment
Coworkers you’ll actually enjoy being around

Overit

3.6 Glassdoor

Overit is an award-winning, strategy-first full-service marketing agency located in Albany, NY. We strategize, create, implement, and measure integrated traditional and digital campaigns for business of all sizes, across industries.Overit is home to an in-house team of designers, developers, video producers, content creators, PR specialists, audio engineers, innovators and digital marketers. Each member of our crew is handpicked for their experience and ability to collaborate creatively to create award-winning, multi-faceted campaigns that stand out and get results.The Live Room within Overit takes advantage of the building’s unusual church structure to create an acoustic capability that is second to none. The Live Room boasts 1,300sq feet of space, 28’ ceilings, a full cyclorama wall, full AR capabilities, and all the lighting and grip gear needed for your production. High end cameras for photography, UHD cameras for video, livestreams and events.Located in the “back side of the house,” Overit Studios offers full production and post-production capabilities for all aspects of audio and video, with the tech goods to back it up. This includes a 5.1 state-of-the-art control room dripping with technology, isolation booths, ADR stage, and an editing room, UHD cameras, Pro Tools HD, Source-Connect, vintage preamps, and high-end microphones. These are the building blocks of a studio specifically designed and fine-tuned for pristine audio & video production unlike any other on the East Coast. This area of Overit serves as an event space for local businesses, home to industry thought leadership conferences, a recording space for artists and musicians, and a venue for demos and market research.

Founded in 1993

Albany, New York, USA

51 employees (22 in marketing)

overit.com

67% recommend to a friend