Responsibilities

• Develop and execute Fetch's consumer PR strategy in alignment with company objectives, brand priorities, and growth initiatives.
• Identify and create compelling storylines that position Fetch as a category leader in rewards, shopping, consumer technology, and lifestyle.
• Build integrated public relations plans that support product launches, partnerships, brand campaigns, consumer insights, and company tentpoles.
• Translate business initiatives into culturally relevant narratives that resonate with consumers and media.
• Cultivate and maintain strong relationships with consumer, lifestyle, business, technology, retail, and marketing media.
• Proactively secure high-impact earned media coverage across national, regional, trade, and digital outlets.
• Lead media outreach, pitching, briefing materials, press releases, media training, and interview preparation.
• Manage rapid-response communications opportunities, as needed.
• Partner closely with Consumer Marketing, Consumer Product Marketing, Social Media, and Brand & Influencer Partnerships teams to amplify key initiatives through earned media.
• Develop communications strategies around celebrity, creator, and brand partnership programs.