Responsibilities

• Define and develop the brand voice and personality for GaaS titles, including Persona5: The Phantom X, HATSUNE MIKU: COLORFUL STAGE!, and upcoming unannounced projects.
• Collaborate with SEGA of America, SEGA of Japan, IP holders and development teams and international teams to develop globally integrated and innovate community campaigns that are aligned with strategic and financial objectives.
• Develop, maintain, and oversee the social content roadmap calendar, ensuring promotional efforts are strategically aligned.
• Serve as the primary community contact maintaining direct interface with development and studio groups to deliver key insights, trends and best practices
• Define content strategy and player-facing communications across social media and community channels, including proactive engagement and reactive messaging.
• Provide engaging written and visual content, working with internal social and creative design teams and creative agencies as necessary.
• Manage all community and social channels for assigned products, including social media platforms (Meta, Instagram, Twitter, TikTok, YouTube), forums (Reddit, Discord, owned forums) and 1st party community hub.
• Build, manage, and sustain strategic relationships with content creators and influencers to support long-term engagement, audience amplification, and portfolio growth.
• Act as the subject-matter expert for social platforms and tools, managing partnerships with each of the platform account managers.
• Identify needs, problems, common opinions, and end-user sentiment through official community channels and social media, providing meaningful reporting to management