Senior Commercial Activation Lead

New York City, NY (On-site)

$125K/yr – $170K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own commercial enablement across GTM motions and turn insights into field-ready plays that accelerate adoption and revenue.

  • Commercial Enablement: Translate insights into narratives, manager guidance, and field-ready resources.
  • Cross-functional Alignment: Partner to define messaging, activation plans, and success metrics.
  • Repeatable Playbooks: Build scalable templates, frameworks, and rhythms for regional and segment execution.

Job Description

Responsibilities

  • Own commercial activation plans for strategic go-to-market initiatives, product launches, field plays, and revenue motions.
  • Translate product, market, customer, and competitive insights into compelling narratives, talk tracks, manager guidance, and field-ready resources.
  • Partner with Sales, Customer Success, Agency, Partnerships, Product Marketing, Product, and Insights teams to align messaging, activation plans, success metrics, and execution expectations.
  • Build and scale enablement programs supporting strategic priorities such as product adoption, expansion opportunities, customer value storytelling, QBR and HBR excellence, and major commercial campaigns.
  • Create executive-ready updates that provide visibility into activation progress, adoption trends, risks, blockers, and required actions.
  • Develop repeatable playbooks, templates, frameworks, and operating rhythms that help teams execute consistently across regions, segments, and customer types.
  • Leverage AI tools, enablement platforms, CRM systems, and commercial insights to improve content discoverability, reduce manual effort, and strengthen execution.
  • Contribute to the evolution of Commercial Enablement by improving cross-functional collaboration, operational excellence, and overall commercial impact.

Requirements

  • Experience in sales enablement, revenue enablement, go-to-market strategy, commercial strategy, product marketing, revenue operations, customer success strategy, or a related field.
  • Strong understanding of B2B commercial motions, including sales cycles, customer value communication, product adoption, expansion opportunities, and stakeholder management.
  • Ability to translate complex products, market dynamics, customer needs, and competitive insights into practical commercial guidance and actionable field programs.
  • Experience building launch plans, field plays, manager toolkits, adoption programs, QBR/HBR frameworks, or commercial operating rhythms.
  • Excellent written and verbal communication skills, with the ability to synthesize complex information into clear recommendations and executive-level updates.
  • Strong cross-functional collaboration skills and the ability to influence stakeholders across multiple functions and levels.
  • Experience using AI tools, CRM platforms, enablement technologies, content systems, conversation intelligence tools, or commercial analytics to improve execution.
  • High ownership, strong organizational skills, and a collaborative approach to driving outcomes.

Preferred

  • Experience in SaaS, advertising technology, marketing technology, media, agency environments, or other complex B2B organizations.
  • Experience supporting global or multi-region commercial teams.
  • Familiarity with tools such as Salesforce, Gong, Highspot, learning management platforms, content management systems, AI-enabled workflows, or revenue intelligence platforms.
  • Experience creating executive business reviews, strategic playbooks, adoption reporting, or operational performance updates.

Benefits

  • Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
  • Generous healthcare packages & mental health benefits
  • 401K plus matching & equity grants for all new Smartlies
  • Wellness benefit & learning reimbursement opportunities
  • Volunteer time off days & company donation matching opportunities
  • And so much more…
Smartly logo

Smartly

3.3 Glassdoor

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Join our global team to transform ad experiences for brands and their consumers.

Founded in 2013
Helsinki, Southwest Finland, FIN
954 employees (121 in marketing)
51% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
149.9K
Monthly Google Ads Budget
$33K
Traffic Source Mix
Search
45.9%
Direct
42.3%
Referral
8%
Social
2.5%
Paid
1.1%

Headcount Trend

Current headcount: ~954

Marketing Team

Marketing Team Size
64 (7% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$22.8M
Last Raise
$20M
Series Unknown, 6 years ago

Funding History

  • Nov 2019
    Series Unknown
  • Sep 2017
    Secondary Market • $20M
  • Apr 2015
    Series A • $2.8M

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