Senior Campaign Manager, SaaS Manager at 1Password | USA | $150K/yr – $218K/yr

1Password

Senior Campaign Manager, SaaS Manager

USA (Remote)

$150K/yr – $218K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end demand-gen engine for a SaaS manager product, coordinating cross-functional teams to validate, launch, and scale multi-channel campaigns with AI-driven automation.

Own end-to-end pipeline across multi-channel campaigns, from strategy to measurement.
Lead cross-functional launch with Product, PMM, Revenue Marketing, and Sales to scale the SaaS Manager.
Build AI-driven workflows and automation to accelerate strategy execution.

Job Description

Responsibilities

Lead end-to-end growth marketing strategy for 1Password's SaaS Manager product, from validation through readiness for scale
Own new logo demand generation and cross-sell expansion strategy, partnering with Product, PMM, Revenue Marketing, Performance Marketing, Growth Web, and Sales
Bridge experimentation and execution, ensuring momentum and iterative learning to optimize performance
Build and leverage AI agents and automated workflows as a core operating model
Own the marketing engine to scale the SaaS Manager business
Translate product strategy into market narratives, demand generation plans, and activation programs
Identify readiness to transition into core marketing motions and support that transition
Develop full-funnel demand generation campaigns using AI tools for audience segmentation, personalization, and channel optimization
Develop campaign briefs, timelines, and project plans with clear ownership and accountability
Test new campaigns and routes to market and iterate based on results

Requirements

8+ years of experience in demand generation, campaign marketing, or growth marketing within B2B SaaS or enterprise technology
Proven ability to own pipeline outcomes end-to-end -- from strategy through execution and measurement -- across multi-channel campaigns
Strong experience leading cross-functional initiatives including launching new products/capabilities
Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them
Strong understanding of enterprise B2B SaaS growth metrics (ARR, pipeline generation, product adoption, retention, expansion)
Strong analytical and decision-making skills with a bias toward action and experimentation
Ability to deliver clear recommendations and influence decisions across all levels
Proactive use of AI as a force-multiplier for demand generation while preserving brand voice and accuracy
Location requirement: Must be based in EST

Benefits

Health and wellbeing
Maternity and parental leave top-up programs
Competitive health benefits
Generous PTO policy
RSU program for most employees
Retirement matching program
Free 1Password account
Paid volunteer days
Peer-to-peer recognition through Bonusly
Remote-first work environment

1Password

3.5 Glassdoor

Trusted by more than 175,000 businesses to protect their data, 1Password gives you complete control over passwords and other sensitive business information. As an integral layer of the Identity and Access Management (IAM) stack, 1Password protects all employee accounts – even those you aren’t aware of. Give employees secure access to any app or service and safely share everything you need to work together – including logins, documents, credit cards, and more – while keeping everything else private.1Password is easy to deploy and integrates with Azure AD, Okta, OneLogin, and Slack, so you can automatically provision employees using the systems you already trust. It’s simple to manage and fits seamlessly into your team’s workflow, so you can secure your business without compromising productivity.

Founded in 2005

North York, Ontario, CAN

2.8K employees (200 in marketing)

1password.com

65% recommend to a friend

81% CEO approval