Responsibilities

• Build annual and quarterly campaign plans across awareness, consideration, and preference stages.
• Translate product positioning into compelling narratives and assets in partnership with Product Marketing.
• Create clear, actionable campaign briefs and refine strategy based on customer, driven, and market insights.
• Lead execution across paid, owned, and partner channels (email, paid media, ABM, social, events, web, etc.).
• Handle timelines, budgets, resources, and agency relationships to ensure high-quality delivery.
• Establish benchmarks and reporting frameworks; analyze performance and optimize messaging, targeting, and channel mix.
• Present strategies and results to senior leadership with clear insights and recommendations.
• Influence cross-functional teams and drive alignment toward shared goals.
• Contribute to process improvements and standard methodologies across the Global Marketing team.