Responsibilities

• Serves as an expert executing marketing campaigns leveraging relational databases and technologies.
• Responsible for recommending and designing campaigns that maximize system performance while fully utilizing system functionality.
• Understands the underlying data and all steps within a selection process to ensure accurate execution against business requirements
• Independently performs all audience selection work assigned by Campaign Design Lead or Manager to a high degree of accuracy while maintaining delivery targets
• Researches and resolves business and/or data questions in selection process design and results
• Responds to and solves complex issues and incidents efficiently
• Conducts peer reviews and provides feedback (QA) on work executed by other Campaign Designers in pre-production and production environments
• Executes User Acceptance Testing (UAT) on IT enablement and lifecycle management work as needed
• May lead, plan and coordinate initiatives cross-functionally to ensure campaign results and timelines are met.
• Uses knowledge and expertise to identify opportunities for process improvements and influence decisions that may impact cross functional areas.

Requirements

• Bachelor's degree in marketing, business, computer science, or related field, or equivalent combination of education and/or related analytical work experience.
• 7+ years experience in the direct response industry with an emphasis on data analysis and campaign (audience) development across direct mail, email and digital audiences.
• Proven experience working with relational databases and demonstrated strong analytical skills.
• Expertise in the following applications: MS-SQL, Campaign Management, Salesforce Data Cloud, and Microsoft Excel
• Unica Campaign Designer or Salesforce Data Cloud Consultant Certified (must begin certification within 12 months of hire)
• Excellent written and verbal interpersonal skills and ability to work in a project-oriented, diverse team environment.
• Demonstrated ability to manage multiple tasks simultaneously and prioritize appropriately to meet deadlines
• Ability to work effectively and independently in a time sensitive environment.
• Ability to analyze multiple sources of information to define problems and recommend solutions.
• Ability to think creatively to achieve desired results.

Preferred

• Knowledge of Adobe Workfront preferred.

Benefits

• At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance.
• In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan.
• Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few.
• Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees.
• We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when life happens, you can focus on what’s most important.