Senior Business Manager - Talent Marketing Analytics

Richmond, VA (On-site)

$183K/yr – $229K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross functional channel optimization and ROI for talent acquisition, built on new measurement frameworks and attribution models that inform Marketing, Product and Recruiting decisions.

  • Strategic leadership: set and defend channel pivots that lift ROI and allocate spend to high-return initiatives.
  • Analytics: craft product-level measurement and attribution to guide delivery sequencing and multi-project roadmaps.
  • Cross functional influence: persuade senior stakeholders using data to enter or exit channels and improve candidate quality.

Job Description

Responsibilities

  • Strategic leadership: Develop business strategies that will drive marketing channel optimization for talent acquisition for Capital One, in the face of ever-evolving market dynamics. Ability to identify underperforming channels and build the business case for strategic pivots, ensuring our investment dollars are always mapped to the highest-return initiatives.
  • Analytics: Develop and implement new product measurement frameworks, strategies, and attribution models; lead product level data modeling/analytics
  • Results Orientation: Bring an analytical mindset and frameworks to managing and sequencing delivery of new product and marketing efforts, balancing short and long term goals. Build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently.
  • People leadership: Ability to attract, develop and retain a high-performing analytical team
  • Cross-Functional Influence: Work closely with colleagues across Capital One including Marketing, Product, Tech, Recruiting and others to drive improvement in candidate quality and volume and channel ROI. Use data to challenge the status quo and drive agreement on new channel entries or legacy channel exits.
  • Executive communication: Clear written and oral communication; ability to navigate a complex enterprise environment and influence senior stakeholders to move resources based on analytical findings

Requirements

  • Bachelor’s Degree
  • At least 3 years of experience performing quantitative analysis
  • At least 3 years of experience performing qualitative analysis
  • At least 1 year of experience performing people management
  • At least 1 year of experience performing project management

Preferred

  • Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
  • 5+ years of experience in quantitative analysis
  • 5+ years of experience in qualitative analysis
  • 2+ years of experience in people management
  • 2+ years of experience in product development
  • 2+ years of experience in financial modeling
  • 2+ years of experience in economic forecasting
  • 2+ years of experience in project management
  • 2+ years of experience in marketing
  • Experience in developing and/or implementing analytics based in Media Mix Modeling and/or Multi-Touch Attribution principles
Capital One logo

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994
McLean, Va, US
62K employees (2,158 in marketing)
67% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
127.9M
Monthly Google Ads Budget
$12.3M
Traffic Source Mix
Search
16.9%
Direct
77.4%
Referral
3.7%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~81.6K

Marketing Team

Marketing Team Size
1,388 (2% of company)
Median Career Experience
17.5 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
20

Funding

Total Funding
$5.5B
Last Raise
$2.8B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.8B
  • Jan 2025
    Post IPO Debt • $1.8B
  • May 2023
    Post IPO Equity • $954M

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